Critical Review: Millennial Media (MM) vs. Its Peers
Millennial Media (NYSE: MM) is one of 3 public companies in the “Advertising & Marketing – NEC” industry, but how does it contrast to its competitors? We will compare Millennial Media to related companies based on the strength of its institutional ownership, analyst recommendations, dividends, valuation, risk, profitability and earnings.
This table compares Millennial Media and its competitors’ net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
|Millennial Media Competitors||-0.47%||-1.82%||-1.84%|
This is a breakdown of current ratings and price targets for Millennial Media and its competitors, as provided by MarketBeat.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
|Millennial Media Competitors||1||33||71||0||2.67|
As a group, “Advertising & Marketing – NEC” companies have a potential upside of 9.76%. Given Millennial Media’s competitors higher probable upside, analysts plainly believe Millennial Media has less favorable growth aspects than its competitors.
Earnings & Valuation
This table compares Millennial Media and its competitors revenue, earnings per share and valuation.
|Gross Revenue||Net Income||Price/Earnings Ratio|
|Millennial Media Competitors||N/A||N/A||-2,459.05|
Millennial Media is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.
Millennial Media competitors beat Millennial Media on 4 of the 5 factors compared.
Millennial Media Company Profile
Millennial Media, Inc. is an independent mobile advertising marketplace delivering products and services to advertisers and developers. The Company offers advertisers a suite of solutions that allow them to reach and connect with the target audiences across screens, from smartphones, tablets and other mobile devices to PCs. The Company offers developers the ability to maximize the advertising revenue and acquire new users for apps. Its advertiser and developer solutions support all mobile operating systems, including Apple iOS, Android, Windows Phone and BlackBerry. For clients who want a higher degree of customer service, the Company offers its managed media services with dedicated account teams. For its clients who want to interact with it on a more automated basis, the Company offers tools that allow advertisers to buy its ad supply in a programmatic fashion through its ad exchange and developers the opportunity to manage and monetize the ad inventory through its supply side tool.
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