News headlines about Marketo (NASDAQ:MKTO) have trended positive on Friday, according to Accern Sentiment Analysis. The research firm ranks the sentiment of media coverage by monitoring more than 20 million news and blog sources. Accern ranks coverage of publicly-traded companies on a scale of negative one to positive one, with scores nearest to one being the most favorable. Marketo earned a media sentiment score of 0.26 on Accern’s scale. Accern also assigned news coverage about the software maker an impact score of 46.4978655086069 out of 100, indicating that recent media coverage is somewhat unlikely to have an impact on the stock’s share price in the near term.

Marketo (NASDAQ MKTO) traded up $0.46 during trading hours on Friday, hitting $35.25. The stock had a trading volume of 2,883,700 shares, compared to its average volume of 935,912. Marketo has a 1 year low of $12.86 and a 1 year high of $35.30.

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About Marketo

Marketo, Inc is a United States-based provider of a cloud-based Engagement Marketing software platform, which enables organizations to involve in engagement marketing. The Company’s platform offers a range applications across various categories, including Marketing Automation, which helps to organize personalized multi-channel marketing campaigns and workflows; Email Marketing, which provides the ability to tap the insights captured in the Audience Hub to send e-mail messages; Mobile Engagement, which engages customers on their mobile devices; Digital Ads, which allows marketers to focus on behavioral data captured in the Audience Hub for personalized digital advertisements; Web Personalization, which helps in personalizing experiences to engage people; Marketing Analytics; Predictive Content, which discovers Website assets, such as e-books and case studies; Marketing Calendar, and Sales Insight.

Insider Buying and Selling by Quarter for Marketo (NASDAQ:MKTO)

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