Zacks Investment Research cut shares of Harte Hanks (NYSE:HHS) from a buy rating to a hold rating in a research note issued to investors on Wednesday.

According to Zacks, “Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients’ marketing investment by increasing their prospect and customer value a process of customer optimization organized around five strategic considerations: Information data collection/management — Opportunity data access/utilization — Insight data analysis/interpretation — Engagement knowledge application — Interaction program execution. Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. “

Separately, Noble Financial raised shares of Harte Hanks from a hold rating to a buy rating in a research note on Thursday, November 9th.

Harte Hanks (NYSE:HHS) opened at $1.02 on Wednesday. The firm has a market cap of $63.79, a price-to-earnings ratio of -0.73 and a beta of 1.62. Harte Hanks has a 52 week low of $0.73 and a 52 week high of $1.65. The company has a debt-to-equity ratio of -1.88, a quick ratio of 1.69 and a current ratio of 1.70.

Harte Hanks (NYSE:HHS) last posted its earnings results on Wednesday, November 8th. The business services provider reported ($0.04) earnings per share for the quarter, missing the Thomson Reuters’ consensus estimate of ($0.01) by ($0.03). The company had revenue of $94.42 million for the quarter, compared to analysts’ expectations of $95.20 million. Harte Hanks had a negative net margin of 33.12% and a negative return on equity of 152.65%. equities analysts predict that Harte Hanks will post -0.19 EPS for the current fiscal year.

Several large investors have recently modified their holdings of HHS. Northern Trust Corp grew its stake in shares of Harte Hanks by 1.7% in the 2nd quarter. Northern Trust Corp now owns 137,956 shares of the business services provider’s stock worth $142,000 after buying an additional 2,278 shares in the last quarter. Fondren Management LP grew its stake in shares of Harte Hanks by 11.5% in the 2nd quarter. Fondren Management LP now owns 1,388,000 shares of the business services provider’s stock worth $1,430,000 after buying an additional 143,000 shares in the last quarter. Finally, Smith Moore & CO. purchased a new position in shares of Harte Hanks in the 3rd quarter worth $107,000. 33.42% of the stock is owned by institutional investors and hedge funds.

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Harte Hanks Company Profile

Harte Hanks, Inc (Harte Hanks) is a multi-channel marketing company. The Company’s Customer Interaction business offers a range of marketing services, in media from direct mail to e-mail, including agency and digital services; database marketing solutions and business-to-business lead generation; direct mail, and contact centers.

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