Textura (NYSE: TXTR) and ChannelAdvisor (NYSE:ECOM) are both small-cap technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, dividends, earnings, analyst recommendations, profitability, institutional ownership and risk.

Profitability

This table compares Textura and ChannelAdvisor’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Textura -6.22% -4.92% -3.32%
ChannelAdvisor -8.54% -9.48% -5.75%

Institutional & Insider Ownership

76.2% of ChannelAdvisor shares are held by institutional investors. 11.3% of ChannelAdvisor shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Analyst Ratings

This is a summary of recent ratings and price targets for Textura and ChannelAdvisor, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Textura 0 0 0 0 N/A
ChannelAdvisor 0 4 4 0 2.50

ChannelAdvisor has a consensus target price of $14.13, suggesting a potential upside of 56.08%. Given ChannelAdvisor’s higher probable upside, analysts clearly believe ChannelAdvisor is more favorable than Textura.

Valuation & Earnings

This table compares Textura and ChannelAdvisor’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Textura N/A N/A N/A ($0.58) -44.81
ChannelAdvisor $113.20 million 2.12 -$8.00 million ($0.39) -23.21

Textura has higher earnings, but lower revenue than ChannelAdvisor. Textura is trading at a lower price-to-earnings ratio than ChannelAdvisor, indicating that it is currently the more affordable of the two stocks.

Summary

ChannelAdvisor beats Textura on 7 of the 10 factors compared between the two stocks.

Textura Company Profile

Textura Corporation is a provider of collaboration and productivity tools for the construction industry. The Company is engaged in providing on-demand business collaboration software solutions to the commercial construction industry. Its solutions are focused on facilitating collaboration between owners/developers, general contractors and subcontractors. The Company’s collaboration solutions provide functionality, data sharing and exchange capabilities, and workflow tools that support several business processes at various stages of the construction project lifecycle. Its collaborative solutions include Construction Payment Management (CPM), Early Payment Program (EPP), Submittal Exchange, GradeBeam, Pre-Qualification Management (PQM) and Latista. It also offers PlanSwift solutions. The Company offers its solutions to various participants, including owners/developers, general contractors, subcontractors, architects, material suppliers and others.

ChannelAdvisor Company Profile

Channeladvisor Corporation is a provider of Software as a service (SaaS) solutions. The Company’s SaaS solutions enable retailer and branded manufacturer customers to integrate, manage and optimize their merchandise sales via hundreds of online channels. The Company’s platform enable its customers to connect with new and existing sources of demand for their products, including e-commerce marketplaces, such as Amazon, eBay, Jet.com, Newegg, Sears and Walmart, search engines and comparison shopping Websites, such as Google, Microsoft’s Bing and Nextag, and social channels, such as Facebook, Instagram and Pinterest. Its suite of solutions provides customers with a single, integrated user interface to manage their product listings, inventory availability, pricing optimization, search terms, data analytics and other functions. It also offers solutions that allow manufacturers to send their Web visitors or digital marketing audiences directly to authorized resellers.

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