Groupon Inc (NASDAQ:GRPN) was the target of a large increase in short interest in the month of January. As of January 31st, there was short interest totalling 52,346,614 shares, an increase of 18.0% from the January 12th total of 44,353,613 shares. Currently, 12.2% of the company’s shares are short sold. Based on an average daily trading volume, of 8,790,516 shares, the days-to-cover ratio is currently 6.0 days.

Several research firms recently weighed in on GRPN. Zacks Investment Research upgraded Groupon from a “hold” rating to a “strong-buy” rating and set a $6.25 target price on the stock in a research report on Monday, November 6th. TheStreet upgraded Groupon from a “d” rating to a “c-” rating in a research report on Thursday, November 2nd. Citigroup raised their price target on Groupon from $5.00 to $5.50 and gave the company a “neutral” rating in a report on Thursday, November 2nd. Vetr cut Groupon from a “strong-buy” rating to a “strong sell” rating and set a $3.68 price target on the stock. in a report on Thursday, November 2nd. Finally, Piper Jaffray Companies reissued an “overweight” rating and set a $6.25 price target (up from $5.50) on shares of Groupon in a report on Wednesday, November 1st. Five analysts have rated the stock with a sell rating, ten have assigned a hold rating, seven have given a buy rating and one has assigned a strong buy rating to the stock. The stock has an average rating of “Hold” and an average target price of $5.06.

In other news, Director Eric P. Lefkofsky sold 1,500,000 shares of the stock in a transaction that occurred on Thursday, December 7th. The stock was sold at an average price of $5.77, for a total value of $8,655,000.00. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, CAO Brian Stevens sold 20,000 shares of the stock in a transaction that occurred on Friday, November 24th. The stock was sold at an average price of $5.71, for a total value of $114,200.00. Following the completion of the transaction, the chief accounting officer now directly owns 222,354 shares of the company’s stock, valued at approximately $1,269,641.34. The disclosure for this sale can be found here. In the last quarter, insiders sold 1,545,000 shares of company stock valued at $8,901,450. Company insiders own 23.40% of the company’s stock.

A number of hedge funds and other institutional investors have recently modified their holdings of GRPN. Suntrust Banks Inc. boosted its position in shares of Groupon by 2.0% during the second quarter. Suntrust Banks Inc. now owns 65,767 shares of the coupon company’s stock valued at $252,000 after buying an additional 1,272 shares during the period. Voya Investment Management LLC boosted its position in shares of Groupon by 1.9% during the second quarter. Voya Investment Management LLC now owns 152,428 shares of the coupon company’s stock valued at $585,000 after buying an additional 2,911 shares during the period. Balyasny Asset Management LLC boosted its position in shares of Groupon by 1.4% during the second quarter. Balyasny Asset Management LLC now owns 416,325 shares of the coupon company’s stock valued at $1,599,000 after buying an additional 5,821 shares during the period. Raymond James Financial Services Advisors Inc. boosted its position in shares of Groupon by 14.5% during the second quarter. Raymond James Financial Services Advisors Inc. now owns 58,487 shares of the coupon company’s stock valued at $225,000 after buying an additional 7,407 shares during the period. Finally, Principal Financial Group Inc. boosted its position in shares of Groupon by 45.3% during the second quarter. Principal Financial Group Inc. now owns 47,264 shares of the coupon company’s stock valued at $181,000 after buying an additional 14,735 shares during the period. 59.54% of the stock is currently owned by institutional investors.

Shares of Groupon (NASDAQ GRPN) traded down $0.03 during midday trading on Friday, reaching $5.02. The company’s stock had a trading volume of 19,147,198 shares, compared to its average volume of 9,070,948. The company has a quick ratio of 0.86, a current ratio of 0.86 and a debt-to-equity ratio of 0.99. Groupon has a 52 week low of $2.90 and a 52 week high of $5.99. The company has a market capitalization of $2,640.00, a PE ratio of -33.47, a P/E/G ratio of 27.00 and a beta of 1.47.

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Groupon Company Profile

Groupon, Inc operates online local commerce marketplaces around the world that connect merchants to consumers by offering goods and services at a discount. The Company operates through three segments: North America, which represents the United States and Canada; EMEA, which consists of Europe, and the Middle East and Africa, and the remainder of its international operations (Rest of World).

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