William Hill plc (LON:WMH) rose 0.1% during trading on Thursday . The stock traded as high as GBX 316.30 ($4.43) and last traded at GBX 310 ($4.35). Approximately 4,338,776 shares were traded during mid-day trading, a decline of 4% from the average daily volume of 4,520,000 shares. The stock had previously closed at GBX 309.70 ($4.34).

WMH has been the topic of several analyst reports. Canaccord Genuity dropped their target price on William Hill from GBX 290 ($4.07) to GBX 285 ($4.00) and set a “hold” rating on the stock in a report on Friday, October 20th. Deutsche Bank reissued a “buy” rating and issued a GBX 390 ($5.47) target price on shares of William Hill in a report on Wednesday, November 1st. Bank of America raised William Hill to a “buy” rating and boosted their target price for the stock from GBX 224 ($3.14) to GBX 330 ($4.63) in a report on Tuesday, November 7th. Shore Capital reissued a “hold” rating on shares of William Hill in a report on Monday, November 20th. Finally, Peel Hunt downgraded William Hill to a “hold” rating and set a GBX 290 ($4.07) target price on the stock. in a report on Monday, November 20th. Three analysts have rated the stock with a sell rating, eight have assigned a hold rating and five have assigned a buy rating to the stock. William Hill has a consensus rating of “Hold” and an average price target of GBX 304.13 ($4.26).

The firm has a market capitalization of $2,680.00 and a PE ratio of 1,637.89.

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About William Hill

William Hill PLC is a gambling company. The Company’s segments include Retail, Online, US, Australia and Other. The Retail segment consists of all activities undertaken in licensed betting offices (LBOs), including gaming machines. The Online segment consists of all online and telephone activity outside of Australia, including sports betting, casino, poker sites and other gaming products along with telephone betting services.

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