Media coverage about WPP plc American Depositary Shares (NYSE:WPP) has been trending somewhat positive this week, according to Accern Sentiment Analysis. The research firm scores the sentiment of press coverage by reviewing more than twenty million news and blog sources. Accern ranks coverage of public companies on a scale of negative one to positive one, with scores nearest to one being the most favorable. WPP plc American Depositary Shares earned a media sentiment score of 0.15 on Accern’s scale. Accern also gave news stories about the business services provider an impact score of 44.7559194288449 out of 100, indicating that recent press coverage is somewhat unlikely to have an effect on the company’s share price in the near term.

Here are some of the media headlines that may have effected Accern’s analysis:

WPP has been the subject of a number of recent research reports. Zacks Investment Research lowered WPP plc American Depositary Shares from a “buy” rating to a “hold” rating in a report on Saturday, January 27th. HSBC lowered WPP plc American Depositary Shares from a “buy” rating to a “hold” rating in a report on Monday, January 29th. ValuEngine lowered WPP plc American Depositary Shares from a “buy” rating to a “hold” rating in a report on Sunday, December 31st. Credit Suisse Group lowered WPP plc American Depositary Shares from an “outperform” rating to a “neutral” rating in a report on Tuesday, January 23rd. Finally, Pivotal Research upgraded WPP plc American Depositary Shares from a “hold” rating to a “buy” rating in a report on Tuesday, October 31st. Three research analysts have rated the stock with a sell rating, nine have issued a hold rating and three have assigned a buy rating to the company. The company has a consensus rating of “Hold” and an average target price of $118.50.

WPP plc American Depositary Shares (NYSE:WPP) traded up $0.57 during trading on Monday, reaching $89.45. The company’s stock had a trading volume of 142,273 shares, compared to its average volume of 241,171. WPP plc American Depositary Shares has a one year low of $82.44 and a one year high of $119.12. The company has a debt-to-equity ratio of 0.67, a quick ratio of 0.96 and a current ratio of 0.99.

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About WPP plc American Depositary Shares

WPP PLC is a parent company that, through its subsidiaries, is engaged in the provision of communications and marketing services worldwide. The Company has four segments: Advertising and Media Investment Management; Consumer Insight (formerly Information, Insight & Consultancy); Public Relations & Public Affairs, and Branding & Identity, Healthcare and Specialist Communications, which includes WPP Digital and direct, digital, promotional and relationship marketing.

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