Media coverage about Equifax (NYSE:EFX) has trended somewhat negative this week, according to Accern. Accern rates the sentiment of media coverage by monitoring more than twenty million news and blog sources in real-time. Accern ranks coverage of public companies on a scale of -1 to 1, with scores closest to one being the most favorable. Equifax earned a media sentiment score of -0.09 on Accern’s scale. Accern also assigned news articles about the credit services provider an impact score of 43.2377046410625 out of 100, indicating that recent media coverage is somewhat unlikely to have an effect on the company’s share price in the immediate future.

These are some of the media stories that may have effected Accern’s rankings:

Equifax (EFX) traded down $0.50 during mid-day trading on Wednesday, hitting $114.05. The company had a trading volume of 1,323,470 shares, compared to its average volume of 1,268,035. The company has a debt-to-equity ratio of 0.64, a quick ratio of 0.67 and a current ratio of 0.67. The firm has a market cap of $13,700.00, a price-to-earnings ratio of 25.80, a P/E/G ratio of 1.95 and a beta of 0.92. Equifax has a twelve month low of $89.59 and a twelve month high of $147.02.

A number of brokerages have issued reports on EFX. Morgan Stanley upped their target price on Equifax from $112.00 to $119.00 and gave the company an “equal weight” rating in a research report on Wednesday, January 31st. Zacks Investment Research raised Equifax from a “sell” rating to a “hold” rating in a research report on Tuesday, January 16th. Royal Bank of Canada upped their target price on Equifax to $126.00 and gave the company a “sector perform” rating in a research report on Friday, January 19th. Robert W. Baird reissued a “buy” rating and set a $137.00 price target on shares of Equifax in a research report on Tuesday, January 9th. Finally, Barclays lowered Equifax from an “overweight” rating to an “equal weight” rating and upped their price target for the company from $115.00 to $128.00 in a research report on Thursday, December 14th. Nine equities research analysts have rated the stock with a hold rating and eight have issued a buy rating to the stock. Equifax currently has a consensus rating of “Hold” and an average price target of $128.07.

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About Equifax

Equifax Inc is a global provider of information solutions and human resources business process outsourcing services for businesses, governments and consumers. The Company operates in four segments: U.S. Information Solutions (USIS), International, Workforce Solutions and Global Consumer Solutions. Its products and services are based on databases of consumer and business information derived from various sources, including credit, financial assets, telecommunications and utility payments, employment, income, demographic and marketing data.

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