Sterling Financial (NASDAQ: STSA) and KB Financial Group (NYSE:KB) are both financials companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, dividends, risk, profitability, earnings and institutional ownership.

Insider & Institutional Ownership

5.9% of KB Financial Group shares are held by institutional investors. 69.0% of KB Financial Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for Sterling Financial and KB Financial Group, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sterling Financial 0 0 0 0 N/A
KB Financial Group 0 0 1 0 3.00

Earnings and Valuation

This table compares Sterling Financial and KB Financial Group’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Sterling Financial N/A N/A N/A $1.48 N/A
KB Financial Group $9.97 billion 2.37 $1.78 billion $6.44 9.17

KB Financial Group has higher revenue and earnings than Sterling Financial. Sterling Financial is trading at a lower price-to-earnings ratio than KB Financial Group, indicating that it is currently the more affordable of the two stocks.


This table compares Sterling Financial and KB Financial Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Sterling Financial N/A N/A N/A
KB Financial Group 23.89% 9.95% 0.80%


KB Financial Group beats Sterling Financial on 8 of the 8 factors compared between the two stocks.

About Sterling Financial

Sterling Financial Corporation (Sterling) is a bank holding company for Sterling Savings Bank. Sterling Savings Bank is a state-chartered commercial bank. Sterling Savings Bank offers retail and commercial banking products and services, mortgage lending and investment products to individuals, small businesses, commercial organizations and corporations. The Company operates in two segments: Community Banking and Home Loan Division. Its Community Banking segment provides traditional banking services through the retail banking, private banking and commercial banking groups, including the originating and servicing of commercial real estate, owner occupied CRE and C&I loans. The Company’s Home Loan Division originates and sells residential real estate loans through its mortgage banking operations, on both a servicing-retained and servicing-released basis. In Apil 2014, Umpqua Holdings Corp merged with Sterling Financial Corp.

About KB Financial Group

KB Financial Group Inc. is a financial holding company in Korea. The Company’s operations include Kookmin Bank, a commercial bank in Korea. The Company operates through six business segments: retail banking operations, corporate banking operations, other banking operations, credit card operations, investment and securities operations, and life insurance operations. The retail banking operations segment consists of retail banking services provided by Kookmin Bank. The corporate banking operations consist of corporate banking services provided by Kookmin Bank. The other banking operations include treasury activities and back office administrative operations. The credit card operations segment consists of credit card activities. The investment and securities operations consist of securities brokerage, investment banking, securities investment and trading and other capital markets services. The life insurance segment consists of life insurance and wealth management services.

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