NRF Holdco (NYSE: NRF) and Excel Trust (NYSE:EXL) are both financials companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, earnings, profitability, valuation and risk.


NRF Holdco pays an annual dividend of $1.60 per share and has a dividend yield of 9.9%. Excel Trust does not pay a dividend. NRF Holdco pays out -88.9% of its earnings in the form of a dividend.

Volatility & Risk

NRF Holdco has a beta of 1.73, meaning that its stock price is 73% more volatile than the S&P 500. Comparatively, Excel Trust has a beta of 0.49, meaning that its stock price is 51% less volatile than the S&P 500.

Institutional & Insider Ownership

69.7% of NRF Holdco shares are held by institutional investors. 2.4% of NRF Holdco shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Analyst Ratings

This is a summary of recent ratings and price targets for NRF Holdco and Excel Trust, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NRF Holdco 0 0 0 0 N/A
Excel Trust 0 0 0 0 N/A


This table compares NRF Holdco and Excel Trust’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
NRF Holdco -16.61% -17.86% -2.44%
Excel Trust 9.45% 0.65% 0.88%

Valuation and Earnings

This table compares NRF Holdco and Excel Trust’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
NRF Holdco N/A N/A N/A ($1.80) -8.96
Excel Trust N/A N/A N/A $0.26 60.92

NRF Holdco is trading at a lower price-to-earnings ratio than Excel Trust, indicating that it is currently the more affordable of the two stocks.

NRF Holdco Company Profile

NRF Holdco LLC. is a commercial real estate company. The Company invests in multiple asset classes across commercial real estate (CRE). Its portfolio consists of healthcare, hotel, manufactured housing communities, net lease and multifamily properties. The Company also invests in other opportunistic real estate investments, such as indirect interests in real estate through its investments in private equity funds (PE Investments). The Company also acquires and operates hotel and certain healthcare properties. The Company’s segments include Real Estate, Commercial Real Estate Debt (CRE debt), Commercial Real Estate Securities, N-Star CDOs and Corporate. Its real estate equity investments that operate under the REIT Investment Diversification and Empowerment Act (RIDEA) structure generate resident and hotel guest related income from short-term residential agreements. The Company is externally managed and advised by an affiliate of NorthStar Asset Management Group Inc.

Excel Trust Company Profile

Excel Trust, Inc. is a real estate investment trust (REIT). The Company is a vertically integrated, self-administered, self-managed real estate firm with the principal objective of acquiring, financing, developing, leasing, owning and managing community and power centers, grocery anchored neighborhood centers and freestanding retail properties. It operates through three segments: retail properties, multi-family properties and office properties. It owns approximately 38 consolidated retail operating properties with a total of approximately 7.2 million square feet of gross leasable area (GLA). The multi-family segment consists of apartment units at one retail property, West Broad Village, which is located in Richmond, Virginia. The office segment consists of two properties, Excel Centre, a portion of which is utilized as its headquarters, and the Promenade Corporate Center. These office properties total approximately 338,339 square feet of GLA.

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