TechTarget (NASDAQ: TTGT) and Verisign (NASDAQ:VRSN) are both computer and technology companies, but which is the better business? We will compare the two companies based on the strength of their risk, valuation, analyst recommendations, institutional ownership, profitability, dividends and earnings.

Profitability

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This table compares TechTarget and Verisign’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
TechTarget 6.27% 5.79% 4.05%
Verisign 39.25% -36.88% 17.13%

Volatility and Risk

TechTarget has a beta of 1.44, meaning that its stock price is 44% more volatile than the S&P 500. Comparatively, Verisign has a beta of 0.88, meaning that its stock price is 12% less volatile than the S&P 500.

Earnings and Valuation

This table compares TechTarget and Verisign’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
TechTarget $108.56 million 4.72 $6.80 million $0.24 77.63
Verisign $1.17 billion 10.25 $457.24 million $3.75 32.80

Verisign has higher revenue and earnings than TechTarget. Verisign is trading at a lower price-to-earnings ratio than TechTarget, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for TechTarget and Verisign, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TechTarget 0 1 3 0 2.75
Verisign 1 3 0 0 1.75

TechTarget presently has a consensus price target of $16.00, suggesting a potential downside of 14.12%. Verisign has a consensus price target of $106.25, suggesting a potential downside of 13.62%. Given Verisign’s higher possible upside, analysts plainly believe Verisign is more favorable than TechTarget.

Institutional and Insider Ownership

56.3% of TechTarget shares are held by institutional investors. 30.2% of TechTarget shares are held by insiders. Comparatively, 1.0% of Verisign shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

About TechTarget

TechTarget, Inc. provides online content that helps buyers and sellers of corporate information technology (IT) products and services. The Company’s offerings enable IT vendors to identify, reach and influence corporate IT decision makers researching specific IT purchases through customized marketing programs that include data analytics-driven intelligence solutions, demand generation and brand advertising. Its Websites focuses on IT sectors, such as storage, security or networking and for decision support information. Its content enables IT professionals to navigate the IT landscape where purchasing decisions can have financial and operational consequences. Its marketing opportunities and audience extensions are addressed using approximately nine distinct media groups, including Application Architecture and Development; Channel; CIO/IT Strategy; Data Center and Virtualization Technologies; Business Applications and Analytics; Networking; Security; Storage and TechnologyGuide.

About Verisign

VeriSign, Inc. is a provider of domain name registry services and Internet security. The Company operates through Registry Services and Security Services segment. Registry Services ensure the security, stability and resiliency of Internet infrastructure and services, including the .com and .net domains, and operation of the root-zone maintainer functions for the core of the Internet’s Domain Name System (DNS). Security Services provides infrastructure assurance services consisting of Distributed Denial of Services (DDoS) Protection Services and Managed DNS Services. DDoS Protection Services supports online business continuity by providing monitoring and mitigation services against DDoS attacks. Managed DNS Services is a hosting service that delivers DNS resolution for the availability of Web-based systems.

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