Media coverage about Under Armour (NYSE:UA) has trended somewhat positive on Wednesday, Accern Sentiment reports. The research group identifies positive and negative media coverage by reviewing more than 20 million blog and news sources. Accern ranks coverage of public companies on a scale of negative one to one, with scores closest to one being the most favorable. Under Armour earned a daily sentiment score of 0.16 on Accern’s scale. Accern also gave news stories about the company an impact score of 45.2518898835605 out of 100, meaning that recent media coverage is somewhat unlikely to have an impact on the company’s share price in the immediate future.

These are some of the news stories that may have effected Accern’s scoring:

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A number of analysts have recently issued reports on UA shares. Vetr upgraded Under Armour from a “buy” rating to a “strong-buy” rating and set a $14.80 target price for the company in a report on Monday, January 29th. Pivotal Research set a $14.00 target price on Under Armour and gave the stock a “hold” rating in a report on Monday, February 12th. Stifel Nicolaus upgraded Under Armour from a “hold” rating to a “buy” rating and set a $17.00 target price for the company in a report on Friday, December 15th. Raymond James Financial reiterated a “sell” rating on shares of Under Armour in a report on Tuesday, February 13th. Finally, DA Davidson set a $17.00 target price on Under Armour and gave the stock a “hold” rating in a report on Wednesday, February 14th. Ten equities research analysts have rated the stock with a sell rating, twelve have given a hold rating and five have assigned a buy rating to the stock. The stock currently has a consensus rating of “Hold” and an average price target of $15.67.

Under Armour (NYSE UA) traded down $0.56 during midday trading on Wednesday, reaching $14.02. The company’s stock had a trading volume of 6,165,607 shares, compared to its average volume of 4,800,000. The stock has a market cap of $6,620.00 and a PE ratio of -701.00. Under Armour has a 52-week low of $10.36 and a 52-week high of $21.81.

Under Armour (NYSE:UA) last released its quarterly earnings results on Tuesday, February 13th. The company reported ($0.20) earnings per share for the quarter. The company had revenue of $1.37 billion during the quarter. Under Armour had a positive return on equity of 9.38% and a negative net margin of 0.97%. During the same period in the previous year, the company posted $0.23 EPS.

In other Under Armour news, insider Kerry D. Chandler sold 19,643 shares of the company’s stock in a transaction that occurred on Wednesday, February 28th. The stock was sold at an average price of $15.09, for a total value of $296,412.87. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this link.

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About Under Armour

Under Armour, Inc is engaged in the development, marketing and distribution of branded performance apparel, footwear and accessories for men, women and youth. The Company’s segments include North America, consisting of the United States and Canada; Europe, the Middle East and Africa (EMEA); Asia-Pacific; Latin America, and Connected Fitness.

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