CSS Industries (NYSE: CSS) and Kirkland's (NASDAQ:KIRK) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, risk, profitability, dividends, valuation and earnings.

Analyst Recommendations

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This is a summary of recent ratings for CSS Industries and Kirkland's, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CSS Industries 0 1 0 0 2.00
Kirkland's 0 0 3 0 3.00

CSS Industries presently has a consensus target price of $31.50, suggesting a potential upside of 71.20%. Kirkland's has a consensus target price of $12.83, suggesting a potential upside of 37.55%. Given CSS Industries’ higher possible upside, analysts plainly believe CSS Industries is more favorable than Kirkland's.

Insider & Institutional Ownership

81.1% of CSS Industries shares are owned by institutional investors. Comparatively, 93.3% of Kirkland's shares are owned by institutional investors. 3.9% of CSS Industries shares are owned by company insiders. Comparatively, 7.8% of Kirkland's shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.


This table compares CSS Industries and Kirkland's’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
CSS Industries -0.96% 4.51% 3.64%
Kirkland's 1.14% 5.93% 2.90%

Volatility and Risk

CSS Industries has a beta of 1.17, meaning that its share price is 17% more volatile than the S&P 500. Comparatively, Kirkland's has a beta of 1.19, meaning that its share price is 19% more volatile than the S&P 500.


CSS Industries pays an annual dividend of $0.80 per share and has a dividend yield of 4.3%. Kirkland's does not pay a dividend. CSS Industries pays out -216.2% of its earnings in the form of a dividend.

Valuation and Earnings

This table compares CSS Industries and Kirkland's’ revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
CSS Industries $322.43 million 0.52 $28.50 million ($0.37) -49.73
Kirkland's $594.33 million 0.25 $11.04 million $0.42 22.21

CSS Industries has higher earnings, but lower revenue than Kirkland's. CSS Industries is trading at a lower price-to-earnings ratio than Kirkland's, indicating that it is currently the more affordable of the two stocks.


Kirkland's beats CSS Industries on 10 of the 16 factors compared between the two stocks.

CSS Industries Company Profile

CSS Industries, Inc. is a consumer products company, which is engaged in the design, manufacture, procurement, distribution and sale of non-durable all occasion and seasonal social expression products, principally to mass market retailers in the United States and Canada. The Company’s occasion and seasonal products include classroom exchange Valentines, infant products, journals, buttons, gift wrap, floral accessories, craft and educational products, Easter egg dyes and novelties, memory books, scrapbooks, stickers, stationery and other items. Its Christmas products include decorative ribbons and bows, boxed greeting cards, gift tags, gift bags, gift boxes, gift card holders, tissue paper and decorations. Valentine product offerings include classroom exchange Valentine cards and other related Valentine products, while its Easter product offerings include Dudley’s brand of Easter egg dyes and related Easter seasonal products. Its brands include Paper Magic, Berwick, Offray and others.

Kirkland's Company Profile

Kirkland’s, Inc. is a specialty retailer of home decor and gifts in the United States. The Company’s merchandise categories include wall decor, art, mirrors, lamps, decorative accessories, accent furniture, textiles, fragrance and accessories, frames, housewares, impulse and personal accessories, outdoor living and artificial floral products. The Company’s stores also offer a range of holiday merchandise during seasonal periods, as well as items carried throughout the year suitable for gift-giving. The Company’s average stores generally carry approximately 4,700 Stock Keeping Units (SKUs). The Company’s stores operate under various names, such as Kirkland’s, Kirkland’s Home, Kirkland’s Home Outlet, Kirkland’s Outlet and The Kirkland Collection. It operates approximately 380 stores in over 30 states, as well as an e-commerce enabled Website, www.kirklands.com. Its stores’ locations include Texas, Florida, California, Georgia, North Carolina, Alabama, Arizona, Virginia and Ohio.

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