Phoenix New Media (NYSE: FENG) and Belo (NYSE:BLC) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, profitability, institutional ownership, risk, dividends, valuation and earnings.

Volatility & Risk

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Phoenix New Media has a beta of 1.41, meaning that its stock price is 41% more volatile than the S&P 500. Comparatively, Belo has a beta of 3.11, meaning that its stock price is 211% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current ratings and price targets for Phoenix New Media and Belo, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Phoenix New Media 0 0 1 0 3.00
Belo 0 0 0 0 N/A

Earnings and Valuation

This table compares Phoenix New Media and Belo’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Phoenix New Media $242.09 million 1.40 $5.75 million $0.07 67.43
Belo N/A N/A N/A $0.88 N/A

Phoenix New Media has higher revenue and earnings than Belo. Belo is trading at a lower price-to-earnings ratio than Phoenix New Media, indicating that it is currently the more affordable of the two stocks.

Institutional and Insider Ownership

16.8% of Phoenix New Media shares are owned by institutional investors. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Profitability

This table compares Phoenix New Media and Belo’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Phoenix New Media 2.45% 1.62% 1.13%
Belo N/A N/A N/A

Summary

Phoenix New Media beats Belo on 6 of the 8 factors compared between the two stocks.

About Phoenix New Media

Phoenix New Media Limited is a media company providing content on an integrated platform across Internet, mobile and television channels in China. The Company enables consumers to access professional news and other information, and upload text and images (UGC) on the Internet and through their mobile devices. It also transmits its UGC and in-house produced content to television viewers primarily through Phoenix TV. In addition to professionally produced content, content from Phoenix TV and its in-house produced content, the Company allows its users to UGC to its Websites and mobile applications. It operates in two segments: net advertising services and paid services. It provides its content and services through channels, including ifeng.com channel, video channel and mobile channel, and also transmits its content to television viewers, primarily through Phoenix TV. Together, these channels form a single converged platform providing integrated text, image and video content.

About Belo

Belo Corp. (Belo) is a television company. The Company owns 20 television stations, including ABC, CBS, NBC, FOX, CW and MyNetwork TV (MNTV) affiliates, and their associated websites, in 15 markets across the United States. The Company also has three local and two regional news channels. Belo also has a services agreement with the owner and operator of KFWD-TV, licensed to Fort Worth, Texas. Six of the Company’s stations are located in four metropolitan areas in the United States: ABC affiliate WFAA-TV in Dallas/Fort Worth; CBS affiliate KHOU-TV in Houston; NBC affiliate KING-TV and independent KONG-TV in Seattle/Tacoma, and Independent KTVK and The CW Network (CW) affiliate KASW-TV in Phoenix. Belo’s television stations have been recognized with numerous local, state and national awards for news coverage and community service. In December 2013, Gannett Co Inc announced that it has completed the acquisition of Belo Corp.

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