Reis (NASDAQ: REIS) and comScore (OTCMKTS:SCOR) are both small-cap finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, risk, valuation, profitability, dividends and earnings.

Analyst Recommendations

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This is a summary of recent recommendations and price targets for Reis and comScore, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Reis 0 1 1 0 2.50
comScore 0 1 0 0 2.00

Reis presently has a consensus price target of $24.50, indicating a potential upside of 13.69%. comScore has a consensus price target of $24.00, indicating a potential upside of 12.68%. Given Reis’ stronger consensus rating and higher possible upside, research analysts clearly believe Reis is more favorable than comScore.

Risk and Volatility

Reis has a beta of 1.02, meaning that its share price is 2% more volatile than the S&P 500. Comparatively, comScore has a beta of 0.39, meaning that its share price is 61% less volatile than the S&P 500.


This table compares Reis and comScore’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Reis -6.55% 2.06% 1.55%
comScore -69.73% -36.46% -26.43%

Earnings and Valuation

This table compares Reis and comScore’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Reis $48.19 million 5.17 -$3.15 million $0.16 134.69
comScore $403.54 million 2.90 -$281.39 million N/A N/A

Reis has higher earnings, but lower revenue than comScore.

Institutional & Insider Ownership

58.5% of Reis shares are held by institutional investors. Comparatively, 21.1% of comScore shares are held by institutional investors. 21.6% of Reis shares are held by insiders. Comparatively, 4.9% of comScore shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.


Reis pays an annual dividend of $0.76 per share and has a dividend yield of 3.5%. comScore does not pay a dividend. Reis pays out 475.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.


Reis beats comScore on 12 of the 14 factors compared between the two stocks.

About Reis

Reis, Inc., through its subsidiary, Reis Services, provides commercial real estate market information and analytical tools to real estate professionals in the United States. The company maintains a proprietary database containing information on commercial properties, including apartment, office, retail, warehouse/distribution, flex/research and development, self-storage, and seniors and student housing properties in the metropolitan markets and neighborhoods. Its data is used by real estate investors, lenders, and other professionals to make informed buying, selling, and financing decisions; and debt and equity investors to assess, quantify, and manage the risks of default and loss associated with individual mortgages, properties, portfolios, and real estate backed securities. The company's product portfolio features Reis SE, a flagship delivery platform aimed at larger and mid-sized enterprises; Reis Portfolio CRE and other portfolio support products and services aimed at risk managers and credit administrators at banks and non-bank lending institutions; and ReisReports aimed at prosumers and smaller enterprises. Its products offer online access to a proprietary database of commercial real estate information and analytical tools designed to facilitate debt and equity transactions, and ongoing asset and portfolio evaluations; and access to market trends and forecasts at metropolitan and neighborhood levels, as well as building-specific information, such as rents, vacancy rates, lease terms, property sales, new construction listings, property valuation estimates, and property level tax information. The company serves various lending institutions, equity investors, brokers, and appraisers. The company was formerly known as Wellsford Real Properties, Inc. and changed its name to Reis, Inc. in May 2007. Reis, Inc. was founded in 1980 and is based in New York, New York.

About comScore

comScore, Inc. operates as a cross-platform measurement company that measures audiences, brands, and consumer behavior worldwide. Its data footprint combines proprietary digital, TV, and movie intelligence with demographic details to quantify consumers' multiscreen behavior. The company deliver custom solutions, syndicated reporting, cloud services (SaaS), and on-premise software to drive reporting, and real-time and predictive analytics. Its audience analytics products include MMX, an online audience measurement and media planning solution; Video Metrix that provides end-to-end video measurement in the online video marketplace; qSearch, which captures all of the search behavior at approximately 200 search properties in 38 individual countries and worldwide; Reach/Frequency suite that lays out campaign options and allows to analyze online advertising plans site-by-site and across media platforms; and Device Essentials to provide insight into unique digital device usage and traffic based on actual observed online visitation data. The company's advertising analytics products comprise validated Campaign Essentials, a holistic ad and audience delivery validation solution; Action Lift to capture the effectiveness of a campaign; Brand Survey Lift to measure the overall branding impact of a campaign, as well as the specific lift contribution by publisher, data provider, and creative; validated Media Essentials to evaluate inventory by site, domain, section, and ad slot; and Brand Survey Lift Pulse to measure the breakthrough and impact of digital advertising in real-time. It serves agencies, CPG, education, energy, financial services, government, healthcare, investment research, manufacturing, media, pharmaceutical, professional services, retail, technology, telecommunications, and travel industries. comScore, Inc. has a strategic partnership with Adobe Systems Incorporated. The company was founded in 1999 and is headquartered in Reston, Virginia.

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