Telaria (NYSE: TLRA) and Social Reality (NASDAQ:SRAX) are both small-cap computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their dividends, valuation, earnings, institutional ownership, risk, analyst recommendations and profitability.

Profitability

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This table compares Telaria and Social Reality’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Telaria 1.89% -16.40% -8.98%
Social Reality -28.53% -43.38% -16.40%

Earnings & Valuation

This table compares Telaria and Social Reality’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Telaria $43.80 million 4.57 $2.22 million N/A N/A
Social Reality $23.35 million 2.13 -$6.65 million ($0.81) -6.07

Telaria has higher revenue and earnings than Social Reality.

Institutional & Insider Ownership

39.8% of Telaria shares are held by institutional investors. Comparatively, 3.6% of Social Reality shares are held by institutional investors. 8.2% of Telaria shares are held by company insiders. Comparatively, 21.3% of Social Reality shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Telaria and Social Reality, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Telaria 0 0 3 0 3.00
Social Reality 0 0 1 0 3.00

Telaria currently has a consensus price target of $6.08, suggesting a potential upside of 58.01%. Social Reality has a consensus price target of $5.00, suggesting a potential upside of 1.63%. Given Telaria’s higher probable upside, analysts plainly believe Telaria is more favorable than Social Reality.

Volatility & Risk

Telaria has a beta of 1.55, meaning that its share price is 55% more volatile than the S&P 500. Comparatively, Social Reality has a beta of 1.85, meaning that its share price is 85% more volatile than the S&P 500.

Summary

Telaria beats Social Reality on 9 of the 11 factors compared between the two stocks.

About Telaria

Telaria, Inc. provides online video advertising services for buyers and sellers of video advertisements in the United States. The company's technology optimizes performance of video ad campaigns across various screens, including computers, smartphones, tablets, and connected TVs; analyzes video content; detects viewer and system attributes; and leverages its repository of stored and integrated third-party data. It also provides Tremor Video DSP, a customizable user interface that allows buyers to manage the execution of campaigns on a programmatic basis; and Tremor Video SSP, which offers tools to manage supply hierarchies and demand tiers, and real-time reports that allows sellers to monitor bidding activity on their inventory. The company was formerly known as Tremor Video, Inc. and changed its name to Telaria, Inc. in September 2017. Telaria, Inc. was founded in 2005 and is headquartered in New York, New York.

About Social Reality

Social Reality, Inc., an Internet advertising and platform technology company, provides tools to automate the digital advertising market in the United States. Its technology tools enable publishers and advertisers to maximize their digital advertising initiatives. The company offers Social Reality Ad Exchange (SRAX), a real time bidding (RTB) sell side and buy side representation technology, which assists publishers in delivering their media inventory to the RTB exchanges; and SRAX MD, an ad targeting and data platform for healthcare brands, agencies, and medical content publishers. It also provides SRAX Social, a social media and loyalty platform that allow brands to launch and manage their social media initiatives; and SRAX APP, a platform, which allows publishers and content owners to launch native mobile applications through its SRAX platform. The company sells targeted and measurable online advertising campaigns and programs to brand advertisers and advertising agencies across Facebook apps and Websites, as well as offers its services through in house sales team. It offers tools for brands in the healthcare, CPG, automotive, wellness, and lifestyle verticals. Social Reality, Inc. was founded in 2009 and is headquartered in Los Angeles, California.

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