Phoenix New Media (NYSE: FENG) and Entravision Communication (NYSE:EVC) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their dividends, analyst recommendations, profitability, earnings, risk, institutional ownership and valuation.

Risk & Volatility

Phoenix New Media has a beta of 1.54, meaning that its share price is 54% more volatile than the S&P 500. Comparatively, Entravision Communication has a beta of 1.27, meaning that its share price is 27% more volatile than the S&P 500.

Valuation & Earnings

This table compares Phoenix New Media and Entravision Communication’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Phoenix New Media $242.09 million 1.54 $5.75 million N/A N/A
Entravision Communication $536.03 million 0.70 $176.29 million $1.73 2.46

Entravision Communication has higher revenue and earnings than Phoenix New Media.

Insider and Institutional Ownership

15.5% of Phoenix New Media shares are held by institutional investors. Comparatively, 64.0% of Entravision Communication shares are held by institutional investors. 10.9% of Phoenix New Media shares are held by company insiders. Comparatively, 21.0% of Entravision Communication shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Profitability

This table compares Phoenix New Media and Entravision Communication’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Phoenix New Media 0.53% 0.34% 0.24%
Entravision Communication 31.51% 51.19% 22.09%

Dividends

Entravision Communication pays an annual dividend of $0.20 per share and has a dividend yield of 4.7%. Phoenix New Media does not pay a dividend. Entravision Communication pays out 11.6% of its earnings in the form of a dividend. Entravision Communication has increased its dividend for 4 consecutive years.

Analyst Ratings

This is a summary of recent ratings and target prices for Phoenix New Media and Entravision Communication, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Phoenix New Media 0 0 1 0 3.00
Entravision Communication 0 2 0 0 2.00

Entravision Communication has a consensus price target of $7.00, suggesting a potential upside of 64.71%. Given Entravision Communication’s higher possible upside, analysts clearly believe Entravision Communication is more favorable than Phoenix New Media.

Summary

Entravision Communication beats Phoenix New Media on 10 of the 16 factors compared between the two stocks.

Phoenix New Media Company Profile

Phoenix New Media Limited provides content on an integrated platform across Internet, mobile, and TV channels in the People's Republic of China. It offers content and services through three channels, including ifeng.com channel, television channel, and mobile channel, as well as transmits content to TV viewers, primarily through Phoenix TV. The company, through its Website, ifeng.com, provides approximately 40 Interest-based verticals, such as news, finance, automobiles, entertainment, fashion, military affairs, live broadcasting, we-media, sports, history, video, and PC digital reading; offers interactive services, including comments posting and user surveys; and operates third-party developed Web-based games on its game platform, play.ifeng.com. Its video channel services comprise v.ifeng.com vertical that offers free online video on demand, live Phoenix TV broadcasts, subscription online video services, and pay-per-view online video services, as well as sublicenses video content to third parties. The company's mobile channel consists of i.ifeng.com mobile Website; and mobile value added services, including mobile video services, mobile newspaper service, digital books service, and mobile games services, as well as wireless value-added services comprising SMS-based, music, IVR-based, MMS-based, and animation services. Its mobile channel also includes mobile applications for various mobile devices, such as ifeng News that offers news in the form of text, image, and video; ifeng Video, which provides video news and other video content. The company was incorporated in 2007 and is based in Beijing, the People's Republic of China. Phoenix New Media Limited is a subsidiary of Phoenix Satellite Television (B.V.I) Holding Limited.

Entravision Communication Company Profile

Entravision Communications Corporation operates as a media company that reaches and engages Hispanics across media channels and advertising platforms primarily in the United States, Spain, Mexico, Argentina, and other Latin America countries. The company operates through three segments: Television Broadcasting, Radio Broadcasting, and Digital Media. Its portfolio encompasses integrated marketing and media solutions comprising television, radio, and digital properties, as well as data analytics services. The company also provides a suite of digital advertising solutions, including the Headway digital programmatic advertising platform, the Mobrain mobile advertising platform, and the Pulpo media advertising network, which allows advertisers to reach and engage with their target audiences by providing access to premium digital inventory at scale across a wide range of devices. As of March 14, 2018, the company owned and operated 55 primary television stations; and 49 primarily Spanish-language radio stations. Entravision Communications Corporation was founded in 1996 and is headquartered in Santa Monica, California.

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