True Drinks (OTCMKTS: TRUU) and Mediwound (NASDAQ:MDWD) are both small-cap consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, analyst recommendations, dividends, earnings, profitability, valuation and institutional ownership.


This table compares True Drinks and Mediwound’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
True Drinks -165.55% -476.68% -141.06%
Mediwound -904.12% -226.62% -36.64%

Risk & Volatility

True Drinks has a beta of 1.47, suggesting that its share price is 47% more volatile than the S&P 500. Comparatively, Mediwound has a beta of -0.08, suggesting that its share price is 108% less volatile than the S&P 500.

Valuation and Earnings

This table compares True Drinks and Mediwound’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
True Drinks $2.58 million 0.50 -$5.44 million N/A N/A
Mediwound $2.50 million 72.26 -$22.14 million ($0.62) -10.77

True Drinks has higher revenue and earnings than Mediwound.

Institutional and Insider Ownership

32.8% of Mediwound shares are owned by institutional investors. 10.1% of True Drinks shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for True Drinks and Mediwound, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
True Drinks 0 0 0 0 N/A
Mediwound 0 0 5 0 3.00

Mediwound has a consensus price target of $10.00, suggesting a potential upside of 49.75%. Given Mediwound’s higher possible upside, analysts clearly believe Mediwound is more favorable than True Drinks.


Mediwound beats True Drinks on 6 of the 11 factors compared between the two stocks.

True Drinks Company Profile

True Drinks Holdings, Inc. develops, markets, sells, and distributes naturally flavored water in the United States. The company offers AquaBall Naturally Flavored Water, a vitamin-enhanced and naturally flavored water drink. It also markets and distributes Bazi All Natural Energy, a liquid nutritional supplement drink. True Drinks Holdings, Inc. distributes its products through various retail channels, such as grocery stores, mass merchandisers, drug stores, and convenience stores, as well as through online retailers. The company was formerly known as True Drinks, Inc. and changed its name to True Drinks Holdings, Inc. in October 2012. True Drinks Holdings, Inc. was founded in 2008 and is headquartered in Irvine, California.

Mediwound Company Profile

MediWound Ltd., an integrated biopharmaceutical company, focuses on developing, manufacturing, and commercializing novel therapeutics products to address unmet needs. It markets NexoBrid, a biopharmaceutical product for the removal of eschar, a dead or damaged tissue in adults with deep partial- and full-thickness thermal burns in the European Union, Israel, and Argentina. The company also develops EscharEx, which is in Phase II clinical trials for the debridement of chronic and other hard-to-heal wounds. MediWound Ltd. was founded in 2000 and is headquartered in Yavne, Israel.

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