COMSCORE (NASDAQ: TRHC) and Tabula Rasa HealthCare (NASDAQ:TRHC) are both business services companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, earnings, analyst recommendations, valuation and dividends.

Analyst Recommendations

This is a summary of current ratings for COMSCORE and Tabula Rasa HealthCare, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
COMSCORE 0 0 1 0 3.00
Tabula Rasa HealthCare 0 2 10 0 2.83

COMSCORE presently has a consensus price target of $32.00, indicating a potential upside of 62.03%. Tabula Rasa HealthCare has a consensus price target of $67.55, indicating a potential downside of 18.59%. Given COMSCORE’s stronger consensus rating and higher possible upside, equities research analysts clearly believe COMSCORE is more favorable than Tabula Rasa HealthCare.

Earnings & Valuation

This table compares COMSCORE and Tabula Rasa HealthCare’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
COMSCORE $403.54 million 2.83 -$281.39 million N/A N/A
Tabula Rasa HealthCare $134.55 million 12.48 $14.29 million ($0.04) -2,074.25

Tabula Rasa HealthCare has lower revenue, but higher earnings than COMSCORE.


This table compares COMSCORE and Tabula Rasa HealthCare’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
COMSCORE -71.48% -42.21% -27.91%
Tabula Rasa HealthCare -16.78% 4.55% 2.37%

Institutional and Insider Ownership

25.6% of COMSCORE shares are held by institutional investors. Comparatively, 75.2% of Tabula Rasa HealthCare shares are held by institutional investors. 2.5% of COMSCORE shares are held by company insiders. Comparatively, 14.0% of Tabula Rasa HealthCare shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Risk & Volatility

COMSCORE has a beta of 0.41, meaning that its stock price is 59% less volatile than the S&P 500. Comparatively, Tabula Rasa HealthCare has a beta of 2.71, meaning that its stock price is 171% more volatile than the S&P 500.


Tabula Rasa HealthCare beats COMSCORE on 9 of the 12 factors compared between the two stocks.


comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms worldwide. The company offers digital audience products and services, including Media Metrix and Mobile Metrix, Video Metrix, Plan Metrix, and comScore marketing solutions, which provide person-centric insights across various devices and can capture various types of content. It also provides television (TV) and cross-platform audience products and services to measure consumer TV viewership and behavior across digital and TV platforms, such as TV Essentials, StationView Essentials, OnDemand Essentials, and Cross-Platform suite. In addition, the company offers advertising products comprising validated Campaign Essentials, Lift Models, and Activation solutions, which enable customers to execute, measure, and optimize ad campaigns and to protect the integrity of their brands. Further, it provides movies products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time, which include Box Office Essentials, Box Office Analytics, Swift, and Hollywood Software. The company serves local and national television broadcasters and content owners, network operators, digital content publishers and Internet technology companies, advertising agencies, movie studios, hardware device and component manufacturers, financial service companies, manufacturers and retailers of consumer products, and political campaigns and related organizations. comScore, Inc. was founded in 1999 and is headquartered in Reston, Virginia.

About Tabula Rasa HealthCare

Tabula Rasa HealthCare, Inc. operates as a healthcare technology company in the United States. It offers medication risk management, pharmacy cost management, and medicare risk adjustment services. The company offers its technology-enabled products and services to prescribers, pharmacists, and healthcare organizations for medication risk management and risk adjustment. Tabula Rasa HealthCare, Inc. was founded in 2009 and is headquartered in Moorestown, New Jersey.

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