Cision (NASDAQ: CPAH) and CounterPath (NASDAQ:CPAH) are both computer and technology companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, valuation, profitability, institutional ownership, analyst recommendations, dividends and risk.

Volatility and Risk

Cision has a beta of 0.12, meaning that its stock price is 88% less volatile than the S&P 500. Comparatively, CounterPath has a beta of -0.31, meaning that its stock price is 131% less volatile than the S&P 500.

Profitability

This table compares Cision and CounterPath’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Cision -12.62% 8.79% 1.52%
CounterPath -25.33% -38.01% -24.40%

Valuation & Earnings

This table compares Cision and CounterPath’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Cision $631.64 million 3.32 -$123.04 million $0.57 28.14
CounterPath $12.38 million 0.99 -$3.21 million N/A N/A

CounterPath has lower revenue, but higher earnings than Cision.

Insider & Institutional Ownership

42.9% of Cision shares are owned by institutional investors. Comparatively, 5.2% of CounterPath shares are owned by institutional investors. 6.7% of Cision shares are owned by insiders. Comparatively, 57.3% of CounterPath shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Analyst Recommendations

This is a summary of current ratings for Cision and CounterPath, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cision 0 1 10 0 2.91
CounterPath 0 0 0 0 N/A

Cision currently has a consensus target price of $18.67, indicating a potential upside of 16.38%. Given Cision’s higher possible upside, equities research analysts plainly believe Cision is more favorable than CounterPath.

Summary

Cision beats CounterPath on 9 of the 11 factors compared between the two stocks.

Cision Company Profile

Cision Ltd. provides public relations (PR) software, media distribution, media intelligence, and related professional services worldwide. The company enables public relations and communications professionals to manage, execute, and measure their strategic PR and communications programs. It offers Cision Communications Cloud, an earned media cloud-based platform that brands can use to build relationships with influencers and buyers in order to amplify their marketplace influence; and provides media database that offers access to influencers when planning a campaign, as well as to schedule and record various interactions with contacts. The company also provides PR Newswire that offers wire distribution services, as well as a suite of products and services for investor relations (IR) professionals, including distribution for earnings and other material news, Webcasts and conference calls, IR Website hosting, and virtual investor conferences; iReach, WebMax, and PRWeb products to distribute shorter releases with Web-focused delivery and search engine discovery; and iContact, a cloud-based email and social marketing software application to create, publish, and distribute professional-quality emails, as well as multimedia content and broadcast distribution services. In addition, it offers media monitoring software that tracks and monitors content on digital, print, social, and broadcast sources. Further, the company enables its customers to assess media coverage by collecting and analyzing data and metrics on audience engagement, campaign reach and effectiveness, sentiment, and competitive benchmarking to quantify campaign results of earned media strategies, as well as provides data-driven insights that inform the creation of future campaigns and marketing investment. Cision Ltd. was founded in 2014 and is headquartered in Chicago, Illinois.

CounterPath Company Profile

CounterPath Corporation designs, develops, and sells software and services that enable enterprises and telecommunication service providers to deliver unified communications services over Internet protocol based networks in North America and internationally. Its products include Bria softphone suite, which enables consumers and business users to make voice over Internet protocol (VoIP) audio and video calls, send instant messages, manage their presence, share their screen, and collaborate with other users using desktop computers and laptops, smartphones, and tablets; and X-Lite, a standards-based VoIP softphone application that runs on desktop computers. The company also offers software development kits that deliver voice, video, and messaging capabilities for desktop, tablet, and mobile devices; Stretto Platform, a carrier-grade software platform for enterprises and service providers; Bria X, which delivers centralized provisioning, messaging, and screen sharing from the cloud; and Cloud Solutions for enterprises, operators, and telecommunication channel partners to leverage the Stretto Platform to procure, distribute, provide, and manage Bria Stretto clients from the cloud, as well as to offer hosted messaging and collaboration solutions. In addition, it provides subscription, support, and maintenance services; and professional and other services, such as product configuration and customization, implementation, engineering, and training. The company sells its products and services through its own and third-party online stores; and directly using its in-house sales team, as well as through its channel partners. It serves small, medium, and large sized businesses; telecommunications service providers and Internet telephony service providers; original equipment manufacturers, value added distributors, and value added resellers serving the telecommunication market; and end users. CounterPath Corporation was founded in 2002 and is headquartered in Vancouver, Canada.

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