XO Group (NYSE:XOXO)‘s stock had its “hold” rating reaffirmed by equities researchers at Aegis in a note issued to investors on Thursday. They presently have a $34.00 target price on the specialty retailer’s stock. Aegis’ target price points to a potential downside of 1.93% from the company’s current price.

The analysts wrote, “We are downgrading the shares of XO the announcement yesterday that it plans to go private via PE firms Equity, then merge with competitor WeddingWire (majority owned by Permira Funds & Spectrum Equity in May). XOXO investors will receive $35/ share, which represents a premium of 27% over the previous day’s closing price. The purchase price implies a multiple of 21x 2018 Adj. EBITDA and 19x 2019 Adjusted EBITDA. The price seems fair given our $34 price target on the stock. The transaction is expected to close in the first half 2019 and there is a go-shop period which ends on 11/8/18. XO Group CEO WeddingWire CEO Timothy Chi will be co-CEOs of the merged company, and WeddingWire will continue to operate as separate brands.””

Several other brokerages have also commented on XOXO. Roth Capital dropped their price target on shares of XO Group from $29.00 to $26.00 and set a “neutral” rating on the stock in a research note on Tuesday, July 31st. B. Riley lowered shares of XO Group from a “buy” rating to a “neutral” rating and increased their price target for the stock from $32.00 to $35.00 in a research note on Wednesday. ValuEngine lowered shares of XO Group from a “strong-buy” rating to a “buy” rating in a research note on Tuesday, September 18th. Finally, Zacks Investment Research upgraded shares of XO Group from a “hold” rating to a “buy” rating and set a $31.00 target price on the stock in a research note on Friday, August 3rd. Four research analysts have rated the stock with a hold rating, one has assigned a buy rating and one has given a strong buy rating to the company. XO Group presently has an average rating of “Buy” and an average target price of $31.50.

Shares of XOXO traded up $0.18 during mid-day trading on Thursday, hitting $34.67. 110 shares of the company’s stock were exchanged, compared to its average volume of 315,684. XO Group has a twelve month low of $17.49 and a twelve month high of $35.83. The firm has a market cap of $893.49 million, a price-to-earnings ratio of 88.56, a price-to-earnings-growth ratio of 3.52 and a beta of 0.89.

XO Group (NYSE:XOXO) last announced its quarterly earnings results on Tuesday, July 31st. The specialty retailer reported $0.19 EPS for the quarter, hitting the Thomson Reuters’ consensus estimate of $0.19. XO Group had a net margin of 7.73% and a return on equity of 8.57%. The company had revenue of $43.15 million for the quarter, compared to analyst estimates of $42.85 million. research analysts anticipate that XO Group will post 0.65 EPS for the current year.

A number of large investors have recently bought and sold shares of XOXO. Acadian Asset Management LLC grew its stake in XO Group by 524.6% in the 2nd quarter. Acadian Asset Management LLC now owns 503,815 shares of the specialty retailer’s stock valued at $16,124,000 after buying an additional 423,150 shares during the last quarter. WINTON GROUP Ltd bought a new stake in XO Group in the 2nd quarter valued at $12,113,000. BlackRock Inc. boosted its holdings in XO Group by 9.3% in the 2nd quarter. BlackRock Inc. now owns 3,537,109 shares of the specialty retailer’s stock valued at $113,189,000 after purchasing an additional 300,896 shares during the period. TD Asset Management Inc. bought a new position in shares of XO Group during the 2nd quarter worth about $3,373,000. Finally, Zacks Investment Management bought a new position in shares of XO Group during the 2nd quarter worth about $2,626,000. Institutional investors and hedge funds own 88.69% of the company’s stock.

About XO Group

XO Group Inc provides multiplatform media and marketplace services to the wedding, pregnancy and parenting, and local entertainment markets primarily in the United States. It operates a network of Websites under various brands, including The Knot, which offers wedding resources and marketplaces through wedding Website and mobile apps, national and local wedding magazines, and nationally published books; and The Bump, a pregnancy and parenting brand that provides personalized information, content, and tools for navigating the journey from fertility to pregnancy and parenting through the toddler years.

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