Veritone (NASDAQ:VERI) and Bitauto (NYSE:BITA) are both small-cap business services companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, dividends, valuation, profitability, institutional ownership, earnings and analyst recommendations.

Insider and Institutional Ownership

16.8% of Veritone shares are owned by institutional investors. Comparatively, 35.0% of Bitauto shares are owned by institutional investors. 37.0% of Veritone shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.


This table compares Veritone and Bitauto’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Veritone -377.44% -102.30% -67.86%
Bitauto -15.08% -8.60% -2.90%

Earnings & Valuation

This table compares Veritone and Bitauto’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Veritone $14.41 million 10.74 -$59.60 million ($4.59) -1.84
Bitauto $1.30 billion 1.11 -$260.34 million ($3.42) -5.86

Veritone has higher earnings, but lower revenue than Bitauto. Bitauto is trading at a lower price-to-earnings ratio than Veritone, indicating that it is currently the more affordable of the two stocks.

Volatility & Risk

Veritone has a beta of -1.73, indicating that its stock price is 273% less volatile than the S&P 500. Comparatively, Bitauto has a beta of 3.23, indicating that its stock price is 223% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of current ratings and target prices for Veritone and Bitauto, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Veritone 1 0 4 0 2.60
Bitauto 1 3 2 0 2.17

Veritone currently has a consensus price target of $21.60, suggesting a potential upside of 155.62%. Bitauto has a consensus price target of $28.67, suggesting a potential upside of 42.98%. Given Veritone’s stronger consensus rating and higher possible upside, equities analysts clearly believe Veritone is more favorable than Bitauto.

About Veritone

Veritone, Inc. provides artificial intelligence (AI) and computing solutions in the United States and the United Kingdom. It develops and operates aiWARE platform, an AI operating system that unlocks the power of cognitive computing to transform audio, video, and other unstructured data, as well as analyzes it in conjunction with structured data in an orchestrated and automated manner to generate actionable intelligence. The company also provides media advertising agency services, including media planning and strategy, media buying and placement, campaign messaging, clearance verification and attribution, and custom analytics directly to advertisers through outbound sales networking, and client and partner referrals, as well as indirectly through advertising agencies or marketing consultants. It serves media owners and broadcasters; legal and compliance markets, including consulting firms, managed services providers, large law firms and corporate legal departments, financial services, and healthcare and other companies; state, local, federal, and international law enforcement agencies, intelligence agencies, and other governmental agencies, as well as resellers and system integrators; and politics market, including political parties, elected officials and political campaigns, political action committees, and special interest groups. The company was formerly known as Veritone Delaware, Inc. and changed its name to Veritone, Inc. in July 2014. Veritone, Inc. was founded in 2014 and is headquartered in Costa Mesa, California.

About Bitauto

Bitauto Holdings Limited, through its subsidiaries, provides Internet content and marketing services, and transaction services for the automobile industry in the People's Republic of China. It operates in three segments: Advertising and Subscription Business, Transaction Services Business, and Digital Marketing Solutions Business. The Advertising and Subscription Business segment offers advertising services, including automobile pricing and promotional information, specifications, reviews, and consumer feedback to automakers through its Website and related mobile applications. It also provides transaction-focused online advertisement and promotional services for automakers, automobile dealers, auto finance partners, and insurance companies; and Web-based and mobile-based integrated digital marketing solutions to automobile dealers. The Transaction Services Business segment operates an online automobile retail transaction platform, which provides transaction platform and self-operated financing services. The Digital Marketing Solutions Business segment offers one-stop digital marketing solutions, including Website creation and maintenance, online public relation, online marketing campaign, advertising agency, big data application, and digital image creation services for automakers. The company also distributes its dealer customers' automobile pricing and promotional information through its Internet service provider partners. Bitauto Holdings Limited was founded in 2000 and is headquartered in Beijing, the People's Republic of China.

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