Cicero (OTCMKTS:CICN) and PROS (NYSE:PRO) are both small-cap computer and technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, analyst recommendations, earnings, risk, valuation and dividends.

Profitability

This table compares Cicero and PROS’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Cicero -249.94% N/A -685.23%
PROS -35.89% N/A -13.10%

Risk and Volatility

Cicero has a beta of 0.06, meaning that its stock price is 94% less volatile than the S&P 500. Comparatively, PROS has a beta of 1.21, meaning that its stock price is 21% more volatile than the S&P 500.

Analyst Ratings

This is a summary of current recommendations and price targets for Cicero and PROS, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cicero 0 0 0 0 N/A
PROS 0 1 5 1 3.00

PROS has a consensus target price of $42.00, suggesting a potential upside of 32.58%. Given PROS’s higher probable upside, analysts plainly believe PROS is more favorable than Cicero.

Institutional & Insider Ownership

89.5% of PROS shares are owned by institutional investors. 89.0% of Cicero shares are owned by company insiders. Comparatively, 15.4% of PROS shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Valuation & Earnings

This table compares Cicero and PROS’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Cicero $1.31 million 1.27 -$2.11 million N/A N/A
PROS $168.82 million 6.97 -$77.92 million ($1.53) -20.71

Cicero has higher earnings, but lower revenue than PROS.

Summary

PROS beats Cicero on 9 of the 11 factors compared between the two stocks.

Cicero Company Profile

Cicero Inc. provides business integration software solutions in the United States and Europe. The company's software enables organizations to integrate new and existing information and processes at the desktop; and addresses the need for a company's information systems to deliver enterprise-wide views of their business information processes. It offers Cicero Discovery, a configurable tool to collect activity and application performance data, and track business objects across time and multiple users, as well as measure against a defined expected business process flow; and Cicero Insight, a measurement and analytics solution that collects and presents information about quality, productivity, compliance, and revenue from frontline activity to target areas for improvement. The company also provides Cicero Automation that delivers features of the Cicero Discovery product, as well as desktop automation for enterprise contact center and back office employees; integrates applications and automates workflow; and control and adaptability at the end user desktop. In addition, it offers technical support, training, and consulting services. The company sells its products and services directly, as well as through distributors and other intermediaries who resell it to end-users. It serves financial services, insurance, telecommunications, and healthcare industries; and business process outsourcers, as well as intelligence, security, law enforcement, and other governmental organizations. The company was formerly known as Level 8 Systems, Inc. and changed its name to Cicero Inc. in January 2007. Cicero Inc. was founded in 1988 and is headquartered in Cary, North Carolina.

PROS Company Profile

PROS Holdings, Inc., a cloud software company, provides solutions for companies to price, configure, and sell their products and services to their customers. The company offers SellingPRO solutions, which include configuration, quoting, and e-commerce capabilities with data science; and PricingPRO solutions that deliver insight into pricing practices and provides pricing recommendations, as well as enhances control over pricing execution. It also provides RevenuePRO solutions that offer a set of integrated software solutions that enable enterprises in the travel industry, including the airline, hotel, and cruise industries to drive revenue and profit-maximizing business strategies through the application of forecasting, optimization technologies, and decision-support capabilities consisting of RevenuePRO Passenger Revenue Management, RevenuePRO Group Sales Optimizer, RevenuePRO Real-Time Dynamic Pricing, RevenuePRO Shopping, and RevenuePRO Merchandising. In addition, the company offers implementation and configuration, consulting, training, and maintenance and support; and strategic services, including discovery and insight consulting services, as well as software-as-a-service and cloud-based services. It serves manufacturing, distribution, and services industries, including automotive and industrial, B2B services, cargo, chemicals and energy, consumer goods, insurance, food and beverage, healthcare, high tech, and travel industries in the United States, Europe, and internationally. The company markets and sells its software solutions primarily through its direct global sales force, as well as indirectly through resellers and systems integrators. PROS Holdings, Inc. was founded in 1985 and is headquartered in Houston, Texas.

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