Salon Media Group (OTCMKTS:SLNM) and Insignia Systems (NASDAQ:ISIG) are both small-cap computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, analyst recommendations, valuation, earnings, risk, institutional ownership and profitability.

Risk and Volatility

Salon Media Group has a beta of 1.34, suggesting that its share price is 34% more volatile than the S&P 500. Comparatively, Insignia Systems has a beta of 0.9, suggesting that its share price is 10% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Salon Media Group and Insignia Systems, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Salon Media Group 0 0 0 0 N/A
Insignia Systems 0 0 0 0 N/A

Valuation and Earnings

This table compares Salon Media Group and Insignia Systems’ gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Salon Media Group $4.57 million 0.86 -$9.57 million N/A N/A
Insignia Systems $26.43 million 0.87 -$630,000.00 N/A N/A

Insignia Systems has higher revenue and earnings than Salon Media Group.

Profitability

This table compares Salon Media Group and Insignia Systems’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Salon Media Group N/A N/A N/A
Insignia Systems 4.56% 9.68% 6.64%

Insider and Institutional Ownership

0.0% of Salon Media Group shares are owned by institutional investors. Comparatively, 17.2% of Insignia Systems shares are owned by institutional investors. 83.9% of Salon Media Group shares are owned by company insiders. Comparatively, 2.2% of Insignia Systems shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Insignia Systems beats Salon Media Group on 7 of the 9 factors compared between the two stocks.

Salon Media Group Company Profile

Salon Media Group, Inc. is an online news website and social networking company and an Internet publishing pioneer. It provides journalism and a forum for discussing current events and contemporary social political issues. It’s content includes breaking news, original investigative stories and provocative personal essays along with quick-take commentary and staff-written blogs about politics, technology, culture and entertainment. The company was founded by David Lyle Talbot in July 1995 and is headquartered in San Francisco, CA.

Insignia Systems Company Profile

Insignia Systems, Inc. develops and markets in-store advertising products, programs, and services to retailers and consumer packaged goods manufacturers in the United States and internationally. The company's primary product is the Point-Of-Purchase Services in-store marketing program that allows manufacturers to deliver product information to consumers at the point-of-purchase, and to leverage the local retailer brand and store-specific prices. Its products also include POPSign program, a point-of-purchase advertising and promotion program that delivers information from manufacturers, such as product uses and features, nutritional information, advertising taglines, product images, or usage photos; and freshADS, an advertising vehicle. In addition, the company offers brand-equity signage programs; provides adhesive and non-adhesive supplies in various colors, sizes, and weights; and sells laser printable cardstock and label supplies. Insignia Systems, Inc. was founded in 1990 and is based in Minneapolis, Minnesota.

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