Alliance MMA (NASDAQ:AMMA) and Six Flags Entertainment (NYSE:SIX) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their dividends, valuation, earnings, institutional ownership, risk, analyst recommendations and profitability.


Six Flags Entertainment pays an annual dividend of $3.12 per share and has a dividend yield of 5.2%. Alliance MMA does not pay a dividend. Six Flags Entertainment pays out 146.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Six Flags Entertainment has increased its dividend for 8 consecutive years.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Alliance MMA and Six Flags Entertainment, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alliance MMA 0 0 0 0 N/A
Six Flags Entertainment 0 3 5 0 2.63

Six Flags Entertainment has a consensus price target of $67.86, suggesting a potential upside of 12.98%. Given Six Flags Entertainment’s higher probable upside, analysts plainly believe Six Flags Entertainment is more favorable than Alliance MMA.

Insider & Institutional Ownership

1.5% of Alliance MMA shares are held by institutional investors. Comparatively, 98.4% of Six Flags Entertainment shares are held by institutional investors. 5.5% of Six Flags Entertainment shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Volatility & Risk

Alliance MMA has a beta of 0.17, indicating that its stock price is 83% less volatile than the S&P 500. Comparatively, Six Flags Entertainment has a beta of 1.21, indicating that its stock price is 21% more volatile than the S&P 500.


This table compares Alliance MMA and Six Flags Entertainment’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Alliance MMA -451.49% -265.79% -209.49%
Six Flags Entertainment 20.30% -35.16% 8.26%

Valuation & Earnings

This table compares Alliance MMA and Six Flags Entertainment’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Alliance MMA $4.21 million 1.00 -$11.97 million N/A N/A
Six Flags Entertainment $1.36 billion 3.73 $273.81 million $2.13 28.20

Six Flags Entertainment has higher revenue and earnings than Alliance MMA.


Six Flags Entertainment beats Alliance MMA on 13 of the 14 factors compared between the two stocks.

Alliance MMA Company Profile

Alliance MMA, Inc. focuses on mixed martial arts (MMA) promotional activities. It operates through three segments: Promotions, Ticket Services, and Athlete Management. The company offers MMA promotions, MMA ticketing platform, and fighter management services. It also provides live MMA event promotion, as well as athlete management services to professional MMA fighters. The company was founded in 2015 and is based in New York, New York.

Six Flags Entertainment Company Profile

Six Flags Entertainment Corp. engages in the business of operating regional theme parks. It operates under the brand name Six Flags, which offers thrill rides, water attractions, themed areas, concerts and shows, restaurants, game venues and retail outlets. The company was founded by Angus Wynne in 1961 and is headquartered in Grand Prairie, TX.

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