Eastman Kodak (NYSE:KODK) and GoPro (NASDAQ:GPRO) are both small-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, earnings, institutional ownership, dividends, valuation, analyst recommendations and risk.

Profitability

This table compares Eastman Kodak and GoPro’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Eastman Kodak 8.42% 84.03% 1.54%
GoPro -17.77% -70.45% -21.90%

Earnings & Valuation

This table compares Eastman Kodak and GoPro’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Eastman Kodak $1.53 billion 0.11 $94.00 million N/A N/A
GoPro $1.18 billion 0.69 -$182.87 million ($1.06) -5.16

Eastman Kodak has higher revenue and earnings than GoPro.

Insider and Institutional Ownership

55.5% of Eastman Kodak shares are held by institutional investors. Comparatively, 33.5% of GoPro shares are held by institutional investors. 9.0% of Eastman Kodak shares are held by company insiders. Comparatively, 26.6% of GoPro shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Volatility and Risk

Eastman Kodak has a beta of 2.49, indicating that its share price is 149% more volatile than the S&P 500. Comparatively, GoPro has a beta of 0.31, indicating that its share price is 69% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for Eastman Kodak and GoPro, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Eastman Kodak 0 0 0 0 N/A
GoPro 3 4 3 0 2.00

GoPro has a consensus target price of $7.33, indicating a potential upside of 34.19%. Given GoPro’s higher probable upside, analysts plainly believe GoPro is more favorable than Eastman Kodak.

Summary

Eastman Kodak beats GoPro on 8 of the 12 factors compared between the two stocks.

About Eastman Kodak

Eastman Kodak Company provides hardware, software, consumables, and services to customers in various markets worldwide. The company operates through seven segments: Print Systems; Enterprise Inkjet Systems; Flexographic Packaging; Software and Solutions; Consumer and Film; Advanced Materials and 3D Printing Technology; and Eastman Business Park. It offers digital offset plate and computer-to-plate imaging solutions, and electro photographic printing solutions to a range of commercial industries, including commercial print, direct mail, book publishing, newspapers and magazines, and packaging. The company also provides production press systems, consumables, and inkjet components and services; flexographic imaging equipment, printing plates, consumables, and related services; enterprise services and solutions, such as a suite of software solutions for print production workflow, as well as print and managed media services that assist customers with solutions for their printing requirements and document management services; consumer products, including cameras and inkjet printers; and motion picture and industrial film, and chemicals, as well as licenses Kodak brand to third parties for a range of products, such as batteries, digital and instant print cameras, camera accessories, printers, and LED lighting products. In addition, it offers intellectual property licensing solutions; and leases technology center and industrial complex. The company sells its products and services through third party resellers and distributors, as well as directly and indirectly to enterprise accounts and customers. Eastman Kodak Company was founded in 1880 and is headquartered in Rochester, New York.

About GoPro

GoPro, Inc. develops and sells cameras, and mountable and wearable accessories in the United States and internationally. The company offers HERO5 and HERO6, which are cloud-connected line of cameras; Fusion, a waterproof spherical camera; GoPro Plus, a cloud-based storage solution that enables subscribers to access, edit, and share content; Quik, a mobile editing app, as well as desktop app for editing options for power users; GoPro App, a mobile app that allows users to preview and play back photos and videos, control GoPro cameras, and share content; and Karma Grip, a handheld or body-mountable camera stabilizer that capture zero-shake smooth video. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, chest harnesses, and head straps. GoPro, Inc. markets and sells its products through retailers and wholesale distributors, as well as through its Website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2004 and is headquartered in San Mateo, California.

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