Healthier Choices Management (OTCMKTS:HCMC) and H. Lundbeck A/S- (OTCMKTS:HLUYY) are both medical companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, earnings, dividends, analyst recommendations and valuation.

Institutional and Insider Ownership

0.1% of H. Lundbeck A/S- shares are held by institutional investors. 44.9% of Healthier Choices Management shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.


This table compares Healthier Choices Management and H. Lundbeck A/S-‘s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Healthier Choices Management -118.88% -2,225.46% -131.60%
H. Lundbeck A/S- 20.26% 36.99% 21.75%

Analyst Ratings

This is a summary of current recommendations and price targets for Healthier Choices Management and H. Lundbeck A/S-, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Healthier Choices Management 0 0 0 0 N/A
H. Lundbeck A/S- 1 1 0 0 1.50

Volatility and Risk

Healthier Choices Management has a beta of 0.37, meaning that its share price is 63% less volatile than the S&P 500. Comparatively, H. Lundbeck A/S- has a beta of 0.23, meaning that its share price is 77% less volatile than the S&P 500.

Earnings & Valuation

This table compares Healthier Choices Management and H. Lundbeck A/S-‘s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Healthier Choices Management $12.96 million 0.45 -$9.86 million N/A N/A
H. Lundbeck A/S- $2.62 billion 3.21 $398.58 million $2.51 16.83

H. Lundbeck A/S- has higher revenue and earnings than Healthier Choices Management.


H. Lundbeck A/S- pays an annual dividend of $0.95 per share and has a dividend yield of 2.2%. Healthier Choices Management does not pay a dividend. H. Lundbeck A/S- pays out 37.8% of its earnings in the form of a dividend.


H. Lundbeck A/S- beats Healthier Choices Management on 8 of the 11 factors compared between the two stocks.

About Healthier Choices Management

Healthier Choices Management Corp. provides e-liquids, vaporizers, and related products. The company operates through two segments, Natural and Organic Retail Stores, and Vapor Products. Its vaporizers are battery-powered products that enable users to inhale nicotine vapor without smoke, tar, ash, or carbon monoxide. The company also provides replacement parts, including batteries, coils, refill cartridges, or cartomizers that contain the liquid solution, atomizers, tanks, and e-liquids, as well as various types of chargers, carrying cases, and lanyards. The company sells its e-liquid under the Vape Store brand name. It sells its products through 13 vape retail stores in the Southeast region of the United States. In addition, it offers fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health and beauty products, and natural household items through Ada's Natural Market, a natural and organic grocery store. The company was formerly known as Vapor Corp. and changed its name to Healthier Choices Management Corp. in March 2017. Healthier Choices Management Corp. is headquartered in Hollywood, Florida.

About H. Lundbeck A/S-

H. Lundbeck A/S engages in the research, development, production, and sale of pharmaceuticals for the treatment of psychiatric and neurological disorders in Denmark and internationally. Its products include Abilify Maintena, Brintellix/Trintellix, Cipralex/Lexapro, Northera, Onfi, Rexulti, Sabril, and Xenazine. The company offers pharmaceutical products for the treatment of Alzheimer's disease, depression, Parkinson's disease, Schizophrenia, alcohol dependence, anxiety, Bipolar I disorder, Epilepsy, Huntington's disease, and symptomatic neurogenic orthostatic hypotension. H. Lundbeck A/S sells its products to distributors of pharmaceuticals, pharmacies, and hospitals. The company was founded in 1915 and is headquartered in Valby, Denmark.

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