Urban One (NASDAQ:UONE) and Townsquare Media (NYSE:TSQ) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, profitability, risk, analyst recommendations, valuation, earnings and institutional ownership.

Dividends

Townsquare Media pays an annual dividend of $0.30 per share and has a dividend yield of 4.9%. Urban One does not pay a dividend. Townsquare Media pays out 40.5% of its earnings in the form of a dividend.

Profitability

This table compares Urban One and Townsquare Media’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Urban One 33.45% 85.34% 2.67%
Townsquare Media -9.68% 6.11% 2.16%

Analyst Ratings

This is a breakdown of current ratings for Urban One and Townsquare Media, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Urban One 0 0 0 0 N/A
Townsquare Media 0 1 2 0 2.67

Townsquare Media has a consensus price target of $10.00, suggesting a potential upside of 64.74%. Given Townsquare Media’s higher probable upside, analysts plainly believe Townsquare Media is more favorable than Urban One.

Volatility and Risk

Urban One has a beta of -0.68, indicating that its share price is 168% less volatile than the S&P 500. Comparatively, Townsquare Media has a beta of 1.38, indicating that its share price is 38% more volatile than the S&P 500.

Insider and Institutional Ownership

0.3% of Urban One shares are owned by institutional investors. Comparatively, 44.4% of Townsquare Media shares are owned by institutional investors. 78.3% of Urban One shares are owned by insiders. Comparatively, 26.7% of Townsquare Media shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Urban One and Townsquare Media’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Urban One $440.04 million 0.26 $111.88 million N/A N/A
Townsquare Media $507.43 million 0.23 -$10.27 million $0.74 8.20

Urban One has higher earnings, but lower revenue than Townsquare Media.

About Urban One

Urban One, Inc., together with its subsidiaries, operates as an urban-oriented multi-media company in the United States. The company operates through four segments: Radio Broadcasting, Reach Media, Digital, and Cable Television. The Radio Broadcasting segment includes radio broadcasting operations that primarily target African-American and urban listeners. As of December 31, 2017, it owned and/or operated 56 broadcast stations located in 15 urban markets. The Reach Media segment operates operate radio stations, including the Tom Joyner Morning Show; and other syndicated programming assets, including the Rickey Smiley Morning Show, the Russ Parr Morning Show, and the DL Hughley Show, as well as Get Up! Mornings with Erica Campbell. This segment also operates BlackAmericaWeb.com, an African-American targeted news and entertainment website; and operates other event related activities. The Digital segment is involved in online business, including the operation of Interactive One, an online platform serving the African-American community through social content, news, information, and entertainment Websites, including Cassius, Bossip, HipHopWired, and MadameNoire digital platforms and brands. The Cable Television segment operates TV One, an African-American targeted cable television network. The company was formerly known as Radio One, Inc. and changed its name to Urban One, Inc. in May 2017. Urban One, Inc. was founded in 1980 and is based in Silver Spring, Maryland.

About Townsquare Media

Townsquare Media, Inc. operates as a radio, digital media, entertainment, and digital marketing solutions company in small and mid-sized markets. It operates through two segments, Local Marketing Solutions and Entertainment. The Local Marketing Solutions segment provides broadcast and digital solutions to advertisers and businesses through its radio stations, Websites, radio stations' online streams, and mobile applications. It also offers digital marketing solutions, such as traditional and mobile enabled Website development and hosting services, e-commerce platforms, search engine and online directory optimization services, online reputation management, and social media management services under the Townsquare Interactive brand; and e-commerce products to consumers and advertisers through its proprietary deal and auction platform. As of December 31, 2017, this segment owned and operated 317 radio stations and approximately 325 Websites in 67 markets in the United States. The Entertainment segment creates, promotes, and produces live events, including festivals, fairs, concerts, expositions, and other experiential events. This segment also offer event production services to third parties; and digital advertising services, as well as owns a proprietary ticketing platform. In addition, it owns and operates a portfolio of 9 music and entertainment based national Websites. The company was formerly known as Regent Communications, Inc. and changed its name to Townsquare Media, Inc. in May 2010. Townsquare Media, Inc. was founded in 1996 and is headquartered in Greenwich, Connecticut.

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