Exceed (OTCMKTS:EDSFF) and Iconix Brand Group (NASDAQ:ICON) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, profitability, institutional ownership, risk, analyst recommendations, earnings and valuation.

Profitability

This table compares Exceed and Iconix Brand Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Exceed N/A N/A N/A
Iconix Brand Group -1.22% -31.50% 2.29%

Analyst Recommendations

This is a breakdown of current ratings for Exceed and Iconix Brand Group, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Exceed 0 0 0 0 N/A
Iconix Brand Group 0 2 0 0 2.00

Iconix Brand Group has a consensus target price of $2.00, indicating a potential upside of 1,328.57%. Given Iconix Brand Group’s higher possible upside, analysts clearly believe Iconix Brand Group is more favorable than Exceed.

Earnings & Valuation

This table compares Exceed and Iconix Brand Group’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Exceed N/A N/A N/A N/A N/A
Iconix Brand Group $225.83 million 0.05 -$489.25 million N/A N/A

Exceed has higher earnings, but lower revenue than Iconix Brand Group.

Volatility & Risk

Exceed has a beta of 0.06, indicating that its stock price is 94% less volatile than the S&P 500. Comparatively, Iconix Brand Group has a beta of 1.14, indicating that its stock price is 14% more volatile than the S&P 500.

Institutional and Insider Ownership

23.2% of Iconix Brand Group shares are held by institutional investors. 0.6% of Exceed shares are held by insiders. Comparatively, 1.1% of Iconix Brand Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

Iconix Brand Group beats Exceed on 6 of the 8 factors compared between the two stocks.

About Exceed

Exceed Company Ltd. is engaged in the design, development, and wholesale of footwear, apparel, and accessories under the brand name of Xidelong in the People's Republic of China. It provides footwear products, including running, leisure, basketball, skateboarding, canvas, tennis, and outdoor footwear products; apparel products comprising sports tops, pants, jackets, track suits, and coats; and accessories, such as bags, socks, hats, and caps. The company offers its products for the customers aging between 15 to 35 years through various distributors. Exceed Company Ltd. was founded in 2001 and is based in Kowloon, Hong Kong.

About Iconix Brand Group

Iconix Brand Group, Inc. is a brand management company. As of December 31, 2016, the Company owned a portfolio of over 30 global consumer brands across women’s, men’s, and home categories. The Company operates through segments: men’s, women’s, home and international. The Company’s brand portfolio includes brands, such as Candie’s, Bongo, Joe Boxer, Rampage, Mudd, London Fog, Mossimo, Ocean Pacific/OP, Danskin/Danskin Now, Rocawear/Roc Nation, Cannon, Royal Velvet, Fieldcrest, Charisma, Starter, Waverly, Ecko Unltd/Mark Ecko Cut & Sew, Zoo York, Umbro, Lee Cooper and Artful Dodger, and interests in Material Girl, Ed Hardy, Truth or Dare, Modern Amusement, Buffalo, Nick Graham Hydraulic and PONY brands. It operates in various geographic regions, including the United States, Japan and Other (which principally represent Latin America and Europe).

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