Media stories about Kellogg (NYSE:K) have been trending somewhat positive this week, InfoTrie Sentiment Analysis reports. The research firm rates the sentiment of news coverage by reviewing more than six thousand blog and news sources in real time. The firm ranks coverage of public companies on a scale of -5 to 5, with scores closest to five being the most favorable. Kellogg earned a media sentiment score of 1.00 on their scale. InfoTrie also assigned media stories about the company an news buzz score of 3 out of 10, meaning that recent news coverage is unlikely to have an effect on the stock’s share price in the near term.

Here are some of the media stories that may have effected Kellogg’s ranking:

Shares of Kellogg stock opened at $61.89 on Thursday. The company has a current ratio of 0.84, a quick ratio of 0.52 and a debt-to-equity ratio of 2.41. Kellogg has a twelve month low of $56.40 and a twelve month high of $74.98. The stock has a market cap of $21.41 billion, a PE ratio of 15.32, a price-to-earnings-growth ratio of 2.32 and a beta of 0.50.

Kellogg (NYSE:K) last issued its earnings results on Wednesday, October 31st. The company reported $1.06 earnings per share for the quarter, missing the consensus estimate of $1.07 by ($0.01). Kellogg had a net margin of 13.75% and a return on equity of 51.32%. The business had revenue of $3.47 billion for the quarter, compared to analyst estimates of $3.43 billion. During the same quarter last year, the firm posted $1.03 earnings per share. Kellogg’s revenue was up 6.9% on a year-over-year basis. Research analysts forecast that Kellogg will post 4.31 earnings per share for the current year.

The firm also recently announced a quarterly dividend, which will be paid on Monday, December 17th. Stockholders of record on Monday, December 3rd will be given a dividend of $0.56 per share. The ex-dividend date is Friday, November 30th. This represents a $2.24 annualized dividend and a dividend yield of 3.62%. Kellogg’s dividend payout ratio (DPR) is currently 55.45%.

Several analysts have issued reports on K shares. Buckingham Research raised their price target on shares of Kellogg from $79.00 to $80.00 and gave the stock a “buy” rating in a research report on Friday, August 3rd. ValuEngine upgraded shares of Kellogg from a “hold” rating to a “buy” rating in a research report on Wednesday, October 24th. Citigroup decreased their price target on shares of Kellogg from $87.00 to $79.00 and set a “buy” rating on the stock in a research report on Thursday, November 1st. Piper Jaffray Companies set a $79.00 price target on shares of Kellogg and gave the stock a “buy” rating in a research report on Tuesday, October 16th. Finally, Argus decreased their price target on shares of Kellogg from $85.00 to $74.00 and set a “buy” rating on the stock in a research report on Tuesday, November 6th. They noted that the move was a valuation call. Three equities research analysts have rated the stock with a sell rating, eleven have assigned a hold rating and six have issued a buy rating to the company’s stock. The company currently has a consensus rating of “Hold” and a consensus price target of $70.22.

In other news, major shareholder Kellogg W. K. Foundation Trust sold 215,000 shares of Kellogg stock in a transaction dated Thursday, September 13th. The shares were sold at an average price of $74.61, for a total transaction of $16,041,150.00. The sale was disclosed in a document filed with the SEC, which is available through the SEC website. Also, CFO Fareed A. Khan bought 8,190 shares of the firm’s stock in a transaction dated Tuesday, November 20th. The shares were acquired at an average price of $62.14 per share, for a total transaction of $508,926.60. The disclosure for this purchase can be found here. Over the last quarter, insiders have sold 600,000 shares of company stock worth $41,536,950. 1.40% of the stock is owned by company insiders.

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About Kellogg

Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience foods. The company operates through U.S. Morning Foods, U.S. Snacks, U.S. Specialty, North America Other, Europe, Latin America, and Asia Pacific segments. Its principal products include cookies, crackers, savory snacks, toaster pastries, cereal bars, granola bars and bites, fruit-flavored snacks, ready-to-eat cereals, frozen waffles, and veggie foods.

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