Media coverage about L Brands (NYSE:LB) has trended somewhat negative recently, InfoTrie Sentiment reports. The research group identifies positive and negative press coverage by analyzing more than 6,000 blog and news sources in real-time. The firm ranks coverage of public companies on a scale of negative five to positive five, with scores nearest to five being the most favorable. L Brands earned a news impact score of -1.93 on their scale. InfoTrie also assigned news articles about the specialty retailer an news buzz score of 10 out of 10, meaning that recent press coverage is extremely likely to have an impact on the company’s share price in the next few days.

Here are some of the headlines that may have impacted L Brands’ score:

A number of research firms have recently commented on LB. JPMorgan Chase & Co. cut their target price on L Brands to $26.00 and set a “neutral” rating on the stock in a research report on Thursday, August 23rd. Barclays cut their target price on L Brands from $33.00 to $30.00 and set a “hold” rating on the stock in a research report on Thursday, August 23rd. Robert W. Baird cut their target price on L Brands from $45.00 to $40.00 and set an “outperform” rating on the stock in a research report on Thursday, August 23rd. ValuEngine cut L Brands from a “sell” rating to a “strong sell” rating in a research report on Wednesday. Finally, Telsey Advisory Group dropped their price target on L Brands from $40.00 to $33.00 and set a “market perform” rating on the stock in a research report on Wednesday. Three analysts have rated the stock with a sell rating, eighteen have issued a hold rating and eleven have issued a buy rating to the company’s stock. L Brands presently has an average rating of “Hold” and an average target price of $38.39.

Shares of LB opened at $29.37 on Thursday. L Brands has a twelve month low of $25.89 and a twelve month high of $63.10. The company has a market capitalization of $7.82 billion, a price-to-earnings ratio of 9.18, a price-to-earnings-growth ratio of 0.92 and a beta of 0.33.

L Brands (NYSE:LB) last announced its quarterly earnings data on Monday, November 19th. The specialty retailer reported $0.16 earnings per share for the quarter, beating the Zacks’ consensus estimate of $0.15 by $0.01. L Brands had a negative return on equity of 83.62% and a net margin of 5.81%. The company had revenue of $2.77 billion for the quarter, compared to analyst estimates of $2.70 billion. During the same quarter in the previous year, the company earned $0.30 EPS. The firm’s revenue for the quarter was up 6.0% compared to the same quarter last year. As a group, equities research analysts forecast that L Brands will post 2.68 earnings per share for the current fiscal year.

The firm also recently disclosed a quarterly dividend, which will be paid on Friday, December 7th. Shareholders of record on Friday, November 23rd will be issued a $0.60 dividend. This represents a $2.40 dividend on an annualized basis and a yield of 8.17%. The ex-dividend date is Wednesday, November 21st. L Brands’s dividend payout ratio is presently 75.00%.

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About L Brands

L Brands, Inc operates as a specialty retailer of women's intimate and other apparel, beauty and personal care products, home fragrance products, and accessories. The company operates in three segments: Victoria's Secret, Bath & Body Works, and Victoria's Secret and Bath & Body Works International.

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