Heritage Global (OTCMKTS:HGBL) and J2 Global (NASDAQ:JCOM) are both business services companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, earnings, profitability, dividends, analyst recommendations, risk and institutional ownership.


This table compares Heritage Global and J2 Global’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Heritage Global 12.67% 56.14% 20.87%
J2 Global 10.86% 26.70% 11.13%

Volatility & Risk

Heritage Global has a beta of -0.33, meaning that its share price is 133% less volatile than the S&P 500. Comparatively, J2 Global has a beta of 1.01, meaning that its share price is 1% more volatile than the S&P 500.


J2 Global pays an annual dividend of $1.74 per share and has a dividend yield of 2.5%. Heritage Global does not pay a dividend. J2 Global pays out 32.2% of its earnings in the form of a dividend. J2 Global has increased its dividend for 7 consecutive years.

Earnings & Valuation

This table compares Heritage Global and J2 Global’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Heritage Global $20.13 million 0.71 -$240,000.00 N/A N/A
J2 Global $1.12 billion 3.11 $139.42 million $5.41 13.02

J2 Global has higher revenue and earnings than Heritage Global.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Heritage Global and J2 Global, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Heritage Global 0 0 0 0 N/A
J2 Global 0 1 4 0 2.80

J2 Global has a consensus price target of $93.25, indicating a potential upside of 32.40%. Given J2 Global’s higher probable upside, analysts plainly believe J2 Global is more favorable than Heritage Global.


J2 Global beats Heritage Global on 9 of the 13 factors compared between the two stocks.

About Heritage Global

Heritage Global Inc., through its subsidiaries, engages in the asset liquidation business. It provides auction, appraisal, and asset advisory services; mergers and acquisitions advisory services for financially distressed businesses and properties; and accounts receivable brokerage services, as well as purchases and sells industrial machinery and equipment, real estate, inventories, accounts receivable, and distressed debts. The company also arranges traditional asset disposition services, such as commissions from online and Webcast auctions, liquidations, and negotiated sales; and offers equity method investment services, as well as monetization solutions. It serves oil and gas, mining, drilling, solar, construction, and rental equipment sectors. Heritage Global Inc. was formerly known as Counsel RB Capital Inc. and changed its name to Heritage Global Inc. in August 2013. The company was founded in 1983 and is headquartered in San Diego, California. Heritage Global Inc. is a subsidiary of Counsel Communications LLC.

About J2 Global

j2 Global, Inc., together with its subsidiaries, engages in the provision of Internet services worldwide. It operates through two segments, Cloud Services and Digital Media. The Cloud Services segment offers cloud services to sole proprietors, small to medium-sized businesses and enterprises, and government organizations. This segment provides online fax services under the eFax, sFax, MyFax, eFax Plus, eFax Pro, eFax Secure, eFax Corporate, and eFax Developer names; on-demand voice and unified communications services under the eVoice and Onebox names; online backup and disaster recovery solutions under the KeepItSafe, LiveDrive, LiveVault, and SugarSync names; email security, encryption, archival, and perimeter protection solutions services under the FuseMail name; email marketing services under the Campaigner name; and customer relationship management solutions and customer support services. The Digital Media segment operates a portfolio of Web properties, including IGN.com, Mashable.com, PCMag.com, HumbleBundle.com, Speedtest.net, AskMen.com, MedPageToday.com, Offers.com, and Everydayhealth.com that offer technology products, gaming and lifestyle products and services, news and commentary related products, speed testing for Internet and network connections, and online deals and discounts for consumers, as well as professional networking tools, targeted emails, and white papers for IT professionals. This segment also sells display and video advertising solutions, as well as targets advertising across the Internet; sells business-to-business leads for IT vendors; promotes deals and discounts on its Web properties for consumers; and licenses the right to use PCMag's Editors' Choice logo and other copyrighted editorial content to businesses. The company was formerly known as j2 Global Communications, Inc. and changed its name to j2 Global, Inc. in December 2011. j2 Global, Inc. was founded in 1995 and is headquartered in Los Angeles, California.

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