Party City Holdco (NYSE:PRTY) and Cloudcommerce (OTCMKTS:CLWD) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, profitability, earnings, risk, analyst recommendations, institutional ownership and dividends.


This table compares Party City Holdco and Cloudcommerce’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Party City Holdco 8.70% 14.86% 4.11%
Cloudcommerce N/A -33.10% -17.28%

Valuation and Earnings

This table compares Party City Holdco and Cloudcommerce’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Party City Holdco $2.37 billion 0.43 $215.34 million $1.20 8.66
Cloudcommerce $2.08 million 1.18 N/A N/A N/A

Party City Holdco has higher revenue and earnings than Cloudcommerce.

Analyst Ratings

This is a summary of current ratings and target prices for Party City Holdco and Cloudcommerce, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Party City Holdco 0 1 8 0 2.89
Cloudcommerce 0 0 0 0 N/A

Party City Holdco presently has a consensus price target of $17.33, indicating a potential upside of 66.83%. Given Party City Holdco’s higher probable upside, research analysts clearly believe Party City Holdco is more favorable than Cloudcommerce.

Risk and Volatility

Party City Holdco has a beta of 2.23, indicating that its share price is 123% more volatile than the S&P 500. Comparatively, Cloudcommerce has a beta of -1.31, indicating that its share price is 231% less volatile than the S&P 500.


Party City Holdco beats Cloudcommerce on 7 of the 8 factors compared between the two stocks.

Party City Holdco Company Profile

Party City Holdco Inc., through its subsidiaries, designs, manufactures, sources, and distributes party supplies in the United States and internationally. The company operates in two segments, Retail and Wholesale. It offers paper and plastic tableware, metallic and latex balloons, Halloween and other costumes, accessories and novelties, stationery, and decorations. As of March 9, 2018, the company offered its products through its 900 specialty retail party supply stores, including approximately 150 franchise stores in North America under the Party City and Halloween City names; and e-commerce Websites, principally through the domain name In addition, it franchises individual stores and franchise areas throughout the United States, Mexico, and Puerto Rico principally under the Party City name. The company offers its products through company-owned stores, independent party supply stores, mass merchants, grocery retailers, and dollar stores, as well as through other retailers and distributors. Party City Holdco Inc. was founded in 1947 and is based in Elmsford, New York.

Cloudcommerce Company Profile

CloudCommerce, Inc. provides Web based e-commerce software products and data driven solutions worldwide. The company's solutions help its clients to acquire, engage, and retain their customers by leveraging digital strategies and technologies. It offers data analytics for retail, wholesale, distribution, logistics, manufacturing, political, and other industries; digital marketing services; branding and creative services; and development and managed infrastructure support services. The company was formerly known as Warp 9, Inc. and changed its name to CloudCommerce, Inc. in September 2015. CloudCommerce, Inc. was founded in 1998 and is headquartered in Santa Barbara, California.

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