COMSCORE (OTCMKTS:SCOR) was upgraded by Zacks Investment Research from a “sell” rating to a “hold” rating in a research note issued to investors on Thursday.

According to Zacks, “ComScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than two million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Starcom USA, Universal McCann, the United States Postal Service, Merck and Expedia. “

A number of other brokerages have also issued reports on SCOR. Needham & Company LLC started coverage on shares of COMSCORE in a research note on Thursday, November 29th. They issued a “buy” rating and a $20.00 target price on the stock. Aegis started coverage on shares of COMSCORE in a research note on Thursday, October 11th. They issued a “buy” rating and a $29.00 target price on the stock. Two investment analysts have rated the stock with a hold rating and three have given a buy rating to the company. The company has an average rating of “Buy” and a consensus price target of $27.00.

Shares of COMSCORE stock opened at $15.57 on Thursday. COMSCORE has a 1 year low of $14.55 and a 1 year high of $29.18.

COMSCORE (OTCMKTS:SCOR) last issued its earnings results on Thursday, November 8th. The business services provider reported ($0.42) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of ($0.30) by ($0.12). The firm had revenue of $102.90 million for the quarter, compared to analyst estimates of $102.63 million. The business’s quarterly revenue was up 2.6% on a year-over-year basis. During the same quarter in the previous year, the business posted ($2.26) EPS.

Institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Starboard Value LP acquired a new stake in shares of COMSCORE in the second quarter valued at approximately $218,000. Trexquant Investment LP acquired a new stake in shares of COMSCORE in the third quarter valued at approximately $192,000. Marshall Wace LLP acquired a new stake in shares of COMSCORE in the second quarter valued at approximately $240,000. JPMorgan Chase & Co. acquired a new stake in shares of COMSCORE in the third quarter valued at approximately $221,000. Finally, Oppenheimer & Co. Inc. acquired a new stake in shares of COMSCORE in the second quarter valued at approximately $327,000. Hedge funds and other institutional investors own 25.55% of the company’s stock.

About COMSCORE

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms worldwide. The company offers digital audience products and services, including Media Metrix and Mobile Metrix, Video Metrix, Plan Metrix, and comScore marketing solutions, which provide person-centric insights across various devices and can capture various types of content.

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