J C Penney (NYSE:JCP) and SHOPRITE HOLDIN/S (OTCMKTS:SRGHY) are both retail/wholesale companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, dividends, analyst recommendations, risk, institutional ownership, earnings and valuation.

Institutional and Insider Ownership

73.1% of J C Penney shares are held by institutional investors. 1.5% of J C Penney shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for J C Penney and SHOPRITE HOLDIN/S, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
J C Penney 5 9 0 0 1.64
SHOPRITE HOLDIN/S 1 0 0 0 1.00

J C Penney presently has a consensus target price of $2.93, indicating a potential upside of 143.75%. Given J C Penney’s stronger consensus rating and higher probable upside, research analysts plainly believe J C Penney is more favorable than SHOPRITE HOLDIN/S.


This table compares J C Penney and SHOPRITE HOLDIN/S’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
J C Penney -0.62% -13.97% -2.10%

Valuation & Earnings

This table compares J C Penney and SHOPRITE HOLDIN/S’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
J C Penney $12.51 billion 0.03 -$116.00 million $0.22 5.45

SHOPRITE HOLDIN/S has lower revenue, but higher earnings than J C Penney.


J C Penney beats SHOPRITE HOLDIN/S on 5 of the 8 factors compared between the two stocks.

J C Penney Company Profile

J. C. Penney Company, Inc., through its subsidiary J. C. Penney Corporation, Inc., sells merchandise through department stores. The company primarily sells family apparel and footwear, accessories, fine and fashion jewelry, beauty products, home furnishings, and large appliances; and provides services, including styling salon, optical, portrait photography, custom decorating, and home services. As of February 3, 2018, it operated 872 department stores in 49 states of the United States and Puerto Rico. The company also sells its products through its Website, jcpenney.com. J. C. Penney Company, Inc. has a strategic partnership with Synchrony. The company was founded in 1902 and is based in Plano, Texas.


Shoprite Holdings Limited, an investment holding company, primarily engages in the food retailing business. The company operates through four segments: Supermarkets RSA, Supermarkets Non-RSA, Furniture, and Other Operating segments. It also offers clothing, general merchandise, furniture, bedding, loose carpeting, home entertainment, and floor covering products; and cosmetics, liquors, electrical and household appliances, and soft furnishings. As of July 1, 2018, the company operated 639 Shoprite supermarkets; 221 Checkers supermarkets; 37 Checkers Hyper supermarkets; 400 Usave supermarkets; 430 OK Furniture outlets; 54 House & Home outlets; 440 liquor shops, including 260 under the Shoprite LiquorShop and 180 under the Checkers LiquorShop brand names; and 418 franchise stores under the OK Foods, OK MiniMark, OK Express, Megasave, OK Liquor, and Sentra brand names. It also operates 163 MediRite pharmacies within stores; and 53 Hungry Lion outlets. In addition, the company distributes various pharmaceutical products and surgical equipment to pharmacies, hospitals, clinics, dispensing doctors, and veterinary surgeons. Further, it operates under the OK Power Express brand name. Additionally, the company provides financial, ticketing, and car rental and accommodation services; and stadium management, capacity management, travel management, and access control solutions. It also supplies products to hospitality and catering industries. The company operates in 15 countries across Africa and the Indian Ocean Islands. Shoprite Holdings Limited was founded in 1979 and is based in Brackenfell, South Africa.

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