Healthier Choices Management (OTCMKTS:HCMC) and Turning Point Brands (NYSE:TPB) are both small-cap medical companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, dividends, institutional ownership, risk, profitability, analyst recommendations and valuation.

Valuation & Earnings

This table compares Healthier Choices Management and Turning Point Brands’ gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Healthier Choices Management $12.96 million 0.23 -$9.86 million N/A N/A
Turning Point Brands $285.78 million 2.00 $20.20 million $1.08 27.12

Turning Point Brands has higher revenue and earnings than Healthier Choices Management.


Turning Point Brands pays an annual dividend of $0.18 per share and has a dividend yield of 0.6%. Healthier Choices Management does not pay a dividend. Turning Point Brands pays out 16.7% of its earnings in the form of a dividend.

Volatility & Risk

Healthier Choices Management has a beta of 0.14, suggesting that its share price is 86% less volatile than the S&P 500. Comparatively, Turning Point Brands has a beta of 0.79, suggesting that its share price is 21% less volatile than the S&P 500.

Institutional & Insider Ownership

30.5% of Turning Point Brands shares are held by institutional investors. 44.9% of Healthier Choices Management shares are held by insiders. Comparatively, 6.9% of Turning Point Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.


This table compares Healthier Choices Management and Turning Point Brands’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Healthier Choices Management -118.88% -2,225.46% -131.60%
Turning Point Brands 7.64% 48.99% 10.17%

Analyst Recommendations

This is a summary of current recommendations and price targets for Healthier Choices Management and Turning Point Brands, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Healthier Choices Management 0 0 0 0 N/A
Turning Point Brands 0 0 2 0 3.00

Turning Point Brands has a consensus price target of $45.00, indicating a potential upside of 53.64%. Given Turning Point Brands’ higher possible upside, analysts clearly believe Turning Point Brands is more favorable than Healthier Choices Management.


Turning Point Brands beats Healthier Choices Management on 11 of the 13 factors compared between the two stocks.

Healthier Choices Management Company Profile

Healthier Choices Management Corp. provides e-liquids, vaporizers, and related products. The company operates through two segments, Natural and Organic Retail Stores, and Vapor Products. Its vaporizers are battery-powered products that enable users to inhale nicotine vapor without smoke, tar, ash, or carbon monoxide. The company also provides replacement parts, including batteries, coils, refill cartridges, or cartomizers that contain the liquid solution, atomizers, tanks, and e-liquids, as well as various types of chargers, carrying cases, and lanyards. The company sells its e-liquid under the Vape Store brand name. It sells its products through 13 vape retail stores in the Southeast region of the United States. In addition, it offers fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health and beauty products, and natural household items through Ada's Natural Market, a natural and organic grocery store. The company was formerly known as Vapor Corp. and changed its name to Healthier Choices Management Corp. in March 2017. Healthier Choices Management Corp. is headquartered in Hollywood, Florida.

Turning Point Brands Company Profile

Turning Point Brands, Inc. provides tobacco products. It operates through following segments: Smokeless Products, Smoking Products and NewGen Products. The Smokeless Products segment includes both loose leaf chewing tobacco and moist snuff tobacco. The Smoking Products segment principally includes cigarette papers and Make-Your-Own cigar wraps. The NewGen Products segment includes V2 branded products. The company was founded by Thomas Helms, Jr. in 1988 and is headquartered in Louisville, KY.

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