Marketing Alliance (OTCMKTS:MAAL) and KERING S A/ADR (OTCMKTS:PPRUY) are both finance companies, but which is the better stock? We will contrast the two companies based on the strength of their profitability, institutional ownership, dividends, risk, earnings, analyst recommendations and valuation.

Institutional and Insider Ownership

0.1% of KERING S A/ADR shares are owned by institutional investors. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Analyst Ratings

This is a breakdown of current ratings for Marketing Alliance and KERING S A/ADR, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marketing Alliance 0 0 0 0 N/A
KERING S A/ADR 0 1 3 0 2.75

Dividends

Marketing Alliance pays an annual dividend of $0.23 per share and has a dividend yield of 7.7%. KERING S A/ADR pays an annual dividend of $0.57 per share and has a dividend yield of 1.3%.

Volatility and Risk

Marketing Alliance has a beta of -0.78, suggesting that its share price is 178% less volatile than the S&P 500. Comparatively, KERING S A/ADR has a beta of 0.79, suggesting that its share price is 21% less volatile than the S&P 500.

Valuation & Earnings

This table compares Marketing Alliance and KERING S A/ADR’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Marketing Alliance $31.23 million 0.77 $1.45 million N/A N/A
KERING S A/ADR $17.49 billion 3.28 $2.02 billion N/A N/A

KERING S A/ADR has higher revenue and earnings than Marketing Alliance.

Profitability

This table compares Marketing Alliance and KERING S A/ADR’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Marketing Alliance 4.17% N/A N/A
KERING S A/ADR N/A N/A N/A

Summary

KERING S A/ADR beats Marketing Alliance on 6 of the 8 factors compared between the two stocks.

Marketing Alliance Company Profile

The Marketing Alliance, Inc. operates as a wholesale distributor of life insurance, annuities, and other financial service products in the United States. It also provides long term care insurance, disability insurance, and Medicare supplement products. In addition, the company operates family entertainment space in Florida, Illinois, Missouri, and North Carolina under the name of Monkey Joes; and provides construction, heavy equipment, and trenching services in Iowa. The Marketing Alliance, Inc. was incorporated in 1996 and is headquartered in St. Louis, Missouri.

KERING S A/ADR Company Profile

Kering SA develops, designs, manufactures, markets, and sells apparel and accessories worldwide. The company offers shoes; leather goods, including handbags and wallets, and other leather products; eyewear and textile accessories; jewelry and watches; and outerwear, denims, T-shirts, and formalwear for men, as well as ready-to-wear products for women. It also provides perfumes and cosmetics; and sports products. The company provides its products under the Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Christopher Kane, McQ, Stella McCartney, Tomas Maier, Boucheron, Dodo, Girard-Perregaux, Pomellato, Qeelin, and Ulysse Nardin, Puma, Volcom, Cobra, and Kering brand names. It sells its products through department stores, multi-brand stores, and franchise stores, as well as retail channels and e-commerce Websites. The company was formerly known as PPR SA and changed its name to Kering SA in June 2013. Kering SA was founded in 1963 and is based in Paris, France.

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