Zacks Investment Research upgraded shares of Baozun (NASDAQ:BZUN) from a hold rating to a buy rating in a report issued on Monday morning. Zacks Investment Research currently has $39.00 price objective on the technology company’s stock.

According to Zacks, “Baozun Inc. offers digital and e-commerce service primarily in China. The Company’s services include website design, development and hosting, information technology infrastructure, customer service, warehousing and logistics services as well as digital marketing. Baozun Inc. is based in SHANGHAI, China. “

Other equities research analysts also recently issued research reports about the company. BidaskClub upgraded Baozun from a sell rating to a hold rating in a research report on Friday, December 7th. ValuEngine downgraded Baozun from a buy rating to a hold rating in a research report on Monday, November 12th. Two research analysts have rated the stock with a hold rating and two have assigned a buy rating to the company. The stock has a consensus rating of Buy and a consensus price target of $43.71.

NASDAQ BZUN opened at $35.95 on Monday. Baozun has a twelve month low of $27.81 and a twelve month high of $67.41. The company has a current ratio of 1.90, a quick ratio of 1.53 and a debt-to-equity ratio of 0.03. The stock has a market cap of $1.99 billion, a price-to-earnings ratio of 54.47 and a beta of 3.17.

Baozun (NASDAQ:BZUN) last released its quarterly earnings results on Wednesday, March 6th. The technology company reported $0.46 earnings per share for the quarter, missing the Zacks’ consensus estimate of $0.54 by ($0.08). Baozun had a net margin of 4.93% and a return on equity of 13.32%. The firm had revenue of $2.20 billion for the quarter, compared to analysts’ expectations of $2.21 billion. During the same quarter in the previous year, the business earned $2.72 EPS. The company’s revenue for the quarter was up 40.7% on a year-over-year basis. On average, analysts predict that Baozun will post 1.22 EPS for the current fiscal year.

Hedge funds and other institutional investors have recently added to or reduced their stakes in the business. Quantamental Technologies LLC purchased a new position in shares of Baozun in the fourth quarter worth about $47,000. Daiwa SB Investments Ltd. purchased a new position in shares of Baozun in the fourth quarter worth about $117,000. Oppenheimer Asset Management Inc. purchased a new position in shares of Baozun in the fourth quarter worth about $136,000. Mitsubishi UFJ Kokusai Asset Management Co. Ltd. increased its holdings in shares of Baozun by 13.5% in the fourth quarter. Mitsubishi UFJ Kokusai Asset Management Co. Ltd. now owns 5,057 shares of the technology company’s stock worth $143,000 after buying an additional 600 shares during the period. Finally, Financial Advocates Investment Management increased its holdings in shares of Baozun by 23.6% in the fourth quarter. Financial Advocates Investment Management now owns 2,225 shares of the technology company’s stock worth $159,000 after buying an additional 425 shares during the period. Institutional investors and hedge funds own 55.35% of the company’s stock.

Baozun Company Profile

Baozun Inc provides e-commerce solutions for brand partners in the People's Republic of China. It offers end-to-end e-commerce solutions, including IT infrastructure setup and integration, online store design and setup, store operations, visual merchandizing and marketing campaigns, customer services, warehousing, and order fulfillment.

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