Viad (NYSE:VVI) and EVO Payments (NASDAQ:EVOP) are both business services companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, profitability, dividends, valuation, analyst recommendations, risk and earnings.

Institutional and Insider Ownership

90.4% of Viad shares are held by institutional investors. Comparatively, 36.0% of EVO Payments shares are held by institutional investors. 2.0% of Viad shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.


Viad pays an annual dividend of $0.40 per share and has a dividend yield of 0.7%. EVO Payments does not pay a dividend. Viad pays out 17.1% of its earnings in the form of a dividend.

Valuation & Earnings

This table compares Viad and EVO Payments’ top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Viad $1.30 billion 0.87 $49.17 million $2.34 23.80
EVO Payments $564.75 million 4.10 -$14.71 million ($1.48) -19.29

Viad has higher revenue and earnings than EVO Payments. EVO Payments is trading at a lower price-to-earnings ratio than Viad, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of current recommendations and price targets for Viad and EVO Payments, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Viad 0 1 1 0 2.50
EVO Payments 1 6 5 0 2.33

EVO Payments has a consensus target price of $25.55, indicating a potential downside of 10.52%. Given EVO Payments’ higher possible upside, analysts plainly believe EVO Payments is more favorable than Viad.


This table compares Viad and EVO Payments’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Viad 3.79% 10.65% 5.00%
EVO Payments -5.40% N/A -1.17%


Viad beats EVO Payments on 11 of the 15 factors compared between the two stocks.

Viad Company Profile

Viad Corp operates as an experiential services company in the United States, Canada, the United Kingdom, continental Europe, and the United Arab Emirates. The company operates in two business groups, GES and Pursuit. It offers event planning and production, look and feel design, layout and floor plan designs, furnishings and carpet, show traffic analysis, marketing and strategy, electrical distribution, cleaning, plumbing, overhead and booth rigging, and material handling services; and signage products and common area structures. The company also provides creative design and strategy, integrated marketing and pre/post event communications, event surveys, return on investment analysis, online management tools, attendee/exhibit booth traffic analysis, staff training, logistics/transportation, storage/refurbishment of exhibits, installation and dismantling labor, and tradeshow program management services. In addition, it offers custom exhibit design/construction, portable/modular exhibits and design, and graphics and signage products; event technology services, including event accommodation solutions, registration and data analytics, and event management tools; and audio-visual services, such as video and lighting production, digital studio, entertainment and talent coordination, projection mapping, and computer rental and support services. Further, the company owns and operates hotels and lodges, and recreational attractions; provides ground transportation services comprising sightseeing tour, airport shuttle, and seasonal charter motor coach services; and operates Poken event engagement, a cloud-based visitor engagement and measurement platform, as well as offers corporate and event management services for meetings, conferences, incentive travel, sports, and special events. Viad Corp was founded in 1914 and is headquartered in Phoenix, Arizona.

EVO Payments Company Profile

EVO Payments, Inc. operates as an integrated merchant acquirer and payment processor servicing approximately 525,000 merchants. The company processes approximately 900 million transactions in North America and approximately 1.7 billion transactions in Europe. Its payment and commerce solutions consist of gateway solutions, online fraud prevention and management reporting, online hosted payments page capabilities, security tokenization, and encryption solutions at the point-of-sale and online; dynamic currency conversion; loyalty offers; and other ancillary solutions. The company also offers processing capabilities for specific industries and provides merchants with recurring billing, multi-currency authorization, and settlement and cross-border processing. In addition, it provides other services that enable through technical integrations with third-party providers. EVO Payments, Inc. operates as an intermediary between merchants and card networks. The company was founded in 1989 and is headquartered in Atlanta, Georgia.

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