Two of France’s wealthiest mensecured in a rivalry, are pitted against each other — this time over competing and flashy donations to reconstruct Notre Dame.

Billionaire luxury tycoons — 70 Bernard Arnault, 82, along with Francois Pinault — are among patrons and France’s fiercest company competitors.

On Tuesday, their rivalry attained dramatic peaks when it was declared Pinault, his son along with his company Artemis would instantly give 100 million euros ($113 million) to help finance renovations to Notre Dame once it had been damaged in an inferno during construction works.

Arnault and Pinault’s famed rivalry, whose names thought, dates back decades.

“They are like competing boys, but the bets run into the billions,” explained Long Nguyen, style editor in Flaunt magazine.

Arnault is currently France’s — also Europe’s — richest guy and CEO of the world’s largest luxury collection, LVMH, also the proprietor of Christian Dior and style homes Louis Vuitton. The world’s second-biggest, Kering, PPR that was previously was founded by pinault, that acquired brand Saint Laurent.

“The Notre Dame donations are the newest in a long line… They operate rival fashion houses and both like the centre point,” he further added.

Both men have also a desire to show off it in museums — along with a sizable art set.

Although Arnault’s son Antoine fathered children to supermodel Natalia Vodianova, the son of pinault actress Salma Hayek and is frequently in the society pages.

The two were reportedly on business terms before the late 1990s. Some commentators have linked the souring of pair’s connections over the possession of fashion house Gucci, which went to Pinault’s Kering group.

Afterward, the combating turned into art.

Arnault opened the Louis Vuitton Foundation, made by architect Frank Gehry to showcase his enormous private artwork trove from Paris’ western suburbs. Some critics have branded it a vanity project, with press claiming that the glimmering building’s final price tag came in at close to $900 million.

Meanwhile, is following hot on Arnault’s heels and is set to open his modern art museum, the Collection Pinault-Paris, adjacent spring.

56, to his son Francois-Henri, Pinault has slowly been ceding control of his business pursuits since 2001, to concentrate on his art collecting. The memorial, designed by yet another architect will display exactly the most octogenarian tycoon’s personal contemporary art collection.

The site highlights its prime central place”at the very heart of Paris” in the town’s former stock exchange.

The Bettencourt Meyers family, which owns cosmetics giant L’Oreal, and additionally each pledged 100 million euros to go toward the recovery over the 850-year-old cathedral.