The Rubicon Project Inc (NYSE:RUBI) fell 7.3% during mid-day trading on Monday . The company traded as low as $6.14 and last traded at $6.26. 793,114 shares traded hands during trading, an increase of 16% from the average session volume of 684,023 shares. The stock had previously closed at $6.75.

A number of equities research analysts have weighed in on RUBI shares. ValuEngine raised The Rubicon Project from a “hold” rating to a “buy” rating in a research report on Wednesday, April 24th. B. Riley started coverage on The Rubicon Project in a research report on Wednesday, April 17th. They set a “buy” rating and a $9.00 target price for the company. Finally, Zacks Investment Research lowered The Rubicon Project from a “hold” rating to a “sell” rating in a research report on Wednesday, February 13th. One analyst has rated the stock with a hold rating and four have given a buy rating to the company’s stock. The company has a consensus rating of “Buy” and an average target price of $7.00.

The company has a debt-to-equity ratio of 0.07, a current ratio of 1.25 and a quick ratio of 1.25. The stock has a market cap of $330.87 million, a price-to-earnings ratio of -7.52 and a beta of 1.59.

The Rubicon Project (NYSE:RUBI) last issued its earnings results on Wednesday, May 1st. The software maker reported ($0.14) earnings per share for the quarter, beating the Zacks’ consensus estimate of ($0.20) by $0.06. The business had revenue of $32.42 million during the quarter, compared to analyst estimates of $31.20 million. The Rubicon Project had a negative return on equity of 23.77% and a negative net margin of 35.21%. Equities analysts predict that The Rubicon Project Inc will post -0.66 EPS for the current year.

In other news, Director Frank Addante sold 12,500 shares of The Rubicon Project stock in a transaction on Friday, February 15th. The stock was sold at an average price of $4.83, for a total value of $60,375.00. Following the transaction, the director now directly owns 1,490,162 shares in the company, valued at approximately $7,197,482.46. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. Also, insider Blima Tuller sold 7,500 shares of The Rubicon Project stock in a transaction on Tuesday, March 12th. The shares were sold at an average price of $6.87, for a total value of $51,525.00. Following the completion of the transaction, the insider now owns 149,260 shares in the company, valued at $1,025,416.20. The disclosure for this sale can be found here. Over the last ninety days, insiders have sold 199,309 shares of company stock valued at $1,211,008. 10.60% of the stock is currently owned by corporate insiders.

Several large investors have recently made changes to their positions in RUBI. Cetera Advisor Networks LLC purchased a new position in shares of The Rubicon Project in the 4th quarter valued at $46,000. 361 Capital LLC purchased a new position in shares of The Rubicon Project in the 1st quarter valued at $75,000. Bailard Inc. purchased a new position in shares of The Rubicon Project in the 1st quarter valued at $86,000. Virtu Financial LLC purchased a new position in shares of The Rubicon Project in the 4th quarter valued at $114,000. Finally, Jefferies Group LLC purchased a new position in shares of The Rubicon Project in the 1st quarter valued at $135,000. Institutional investors and hedge funds own 62.86% of the company’s stock.

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About The Rubicon Project (NYSE:RUBI)

The Rubicon Project, Inc, together with its subsidiaries, provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed.

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