Track Group (OTCMKTS:TRCK) and I.D. Systems (NASDAQ:IDSY) are both small-cap computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, profitability, dividends, analyst recommendations, institutional ownership, earnings and risk.

Insider & Institutional Ownership

54.4% of I.D. Systems shares are held by institutional investors. 12.0% of Track Group shares are held by company insiders. Comparatively, 8.6% of I.D. Systems shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Track Group and I.D. Systems, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Track Group 0 0 0 0 N/A
I.D. Systems 0 0 3 0 3.00

I.D. Systems has a consensus target price of $9.53, indicating a potential upside of 89.91%. Given I.D. Systems’ higher probable upside, analysts clearly believe I.D. Systems is more favorable than Track Group.

Profitability

This table compares Track Group and I.D. Systems’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Track Group -14.50% 228.30% 3.97%
I.D. Systems -13.16% -11.87% -6.24%

Earnings and Valuation

This table compares Track Group and I.D. Systems’ gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Track Group $30.57 million 0.21 -$5.42 million N/A N/A
I.D. Systems $53.06 million 1.72 -$5.81 million ($0.22) -22.82

Track Group has higher earnings, but lower revenue than I.D. Systems.

Risk and Volatility

Track Group has a beta of 1.29, suggesting that its share price is 29% more volatile than the S&P 500. Comparatively, I.D. Systems has a beta of 0.81, suggesting that its share price is 19% less volatile than the S&P 500.

About Track Group

Track Group, Inc., together with its subsidiaries, designs, manufactures, and markets location tracking devices; and develops and sells various related software, services, accessories, networking solutions, and monitoring applications. The company's products and services include a portfolio of hardware and software applications, including ReliAlert XC3, a GPS device that enables agencies to track offender movements and communicate directly with offenders through a patented on-board two/three-way voice communication technology; Shadow, an offender tracking device with 3G compliant; TrackerPAL, a cloud-based monitoring system; and TrackerPAL Mobile, a mobile application of the TrackerPAL software for Android and iOS devices. It also provides data analytics services; BACtrack, a smartphone-based remote alcohol monitoring system; Violence Smartphone Application that creates a mobile geo-zone around a survivor of domestic abuse and communicates with the offender's tracking device; InTouch, a smartphone monitoring and supervision application for the criminal justice market to compliment traditional Electronic Monitoring Solutions; SecureCuff steel bands; and RF Beacon, a self-contained and short-range transmitting station that provides a radio frequency signal communicating with assigned offender GPS devices, as well as product support services. Track Group, Inc. sells its products primarily in the United States, Latin American countries, and the Caribbean countries. The company was formerly known as SecureAlert, Inc. and changed its name to Track Group, Inc. in May 2015. Track Group, Inc. was incorporated in 1995 and is headquartered in Naperville, Illinois.

About I.D. Systems

I.D. Systems, Inc. develops, markets, and sells wireless machine-to-machine solutions primarily in North America. The company provides integrated wireless solutions that utilize radio frequency identification, Wi-Fi, satellite or cellular communications, sensor technologies, and software to control, monitor, track, and analyze industrial and rental vehicles, as well as transportation assets. It offers industrial truck asset management and connected vehicles products, including on-asset hardware with mounting and user-interface options that provide an autonomous means of asset control and monitoring; wireless asset managers that link the mobile assets being monitored with the customer's computer network or to a remotely hosted server; server software, which manages data communications between the system's database and wireless asset managers or on-asset hardware; and client software. It also offers transportation asset management products comprising on-asset hardware configurations to address various remote asset types; VeriWise Intelligence Portal, a hosted Website that provides Internet access to client asset information; and a direct data feed through XML or Web services. In addition, I.D. Systems, Inc. offers hardware and software solutions, as well as hosting, maintenance, and support and consulting services; and Software as a Service covering system monitoring, help desk technical support, escalation procedure development, routine diagnostic data analysis, and software updates services. The company markets and sells its wireless solutions directly to commercial and government sectors in automotive manufacturing, retail, shipping, freight transportation, heavy industry, wholesale distribution, aerospace and defense, homeland security, and vehicle rental markets, as well as through indirect sales channels, such as original equipment manufacturers and industrial equipment dealers. I.D. Systems, Inc. was founded in 1993 and is based in Woodcliff Lake, New Jersey.

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