First Mercantile Trust Co. lowered its holdings in Harley-Davidson Inc (NYSE:HOG) by 21.8% during the 1st quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 1,290 shares of the company’s stock after selling 360 shares during the period. First Mercantile Trust Co.’s holdings in Harley-Davidson were worth $46,000 at the end of the most recent reporting period.

Several other institutional investors and hedge funds have also made changes to their positions in HOG. Segall Bryant & Hamill LLC increased its position in shares of Harley-Davidson by 3.2% in the fourth quarter. Segall Bryant & Hamill LLC now owns 9,728 shares of the company’s stock worth $332,000 after acquiring an additional 300 shares in the last quarter. LS Investment Advisors LLC boosted its holdings in shares of Harley-Davidson by 1.5% during the fourth quarter. LS Investment Advisors LLC now owns 21,298 shares of the company’s stock worth $727,000 after purchasing an additional 315 shares during the period. Daiwa Securities Group Inc. boosted its holdings in shares of Harley-Davidson by 7.8% during the fourth quarter. Daiwa Securities Group Inc. now owns 6,185 shares of the company’s stock worth $211,000 after purchasing an additional 450 shares during the period. Rehmann Capital Advisory Group boosted its holdings in shares of Harley-Davidson by 27.7% during the fourth quarter. Rehmann Capital Advisory Group now owns 2,288 shares of the company’s stock worth $78,000 after purchasing an additional 497 shares during the period. Finally, Nissay Asset Management Corp Japan ADV boosted its holdings in shares of Harley-Davidson by 3.7% during the fourth quarter. Nissay Asset Management Corp Japan ADV now owns 14,553 shares of the company’s stock worth $497,000 after purchasing an additional 525 shares during the period. 92.26% of the stock is currently owned by institutional investors.

NYSE HOG opened at $34.50 on Friday. The company has a quick ratio of 1.05, a current ratio of 1.22 and a debt-to-equity ratio of 2.66. The company has a market capitalization of $5.49 billion, a price-to-earnings ratio of 9.13, a price-to-earnings-growth ratio of 1.20 and a beta of 1.15. Harley-Davidson Inc has a 12-month low of $31.36 and a 12-month high of $46.79.

Harley-Davidson (NYSE:HOG) last posted its earnings results on Tuesday, April 23rd. The company reported $0.98 earnings per share (EPS) for the quarter, beating the Zacks’ consensus estimate of $0.86 by $0.12. The firm had revenue of $1.38 billion during the quarter, compared to analysts’ expectations of $1.21 billion. Harley-Davidson had a net margin of 8.72% and a return on equity of 28.82%. The company’s revenue was down 10.1% compared to the same quarter last year. During the same period in the previous year, the company earned $1.24 earnings per share. As a group, analysts anticipate that Harley-Davidson Inc will post 3.72 EPS for the current fiscal year.

The firm also recently announced a quarterly dividend, which will be paid on Friday, June 14th. Shareholders of record on Thursday, May 30th will be paid a $0.375 dividend. This represents a $1.50 dividend on an annualized basis and a yield of 4.35%. The ex-dividend date is Wednesday, May 29th. Harley-Davidson’s dividend payout ratio (DPR) is presently 39.68%.

HOG has been the subject of several research reports. Zacks Investment Research upgraded shares of Harley-Davidson from a “hold” rating to a “buy” rating and set a $41.00 price target for the company in a report on Tuesday, April 2nd. KeyCorp restated a “hold” rating on shares of Harley-Davidson in a report on Friday, February 22nd. William Blair restated a “market perform” rating on shares of Harley-Davidson in a report on Tuesday, January 29th. Wells Fargo & Co restated a “market perform” rating and set a $41.00 price target (down from $49.00) on shares of Harley-Davidson in a report on Monday, April 8th. Finally, Northcoast Research restated a “neutral” rating on shares of Harley-Davidson in a report on Thursday, April 4th. Four analysts have rated the stock with a sell rating, ten have issued a hold rating and three have issued a buy rating to the company. Harley-Davidson currently has an average rating of “Hold” and an average target price of $42.08.

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Harley-Davidson Profile

Harley-Davidson, Inc manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells on-road Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services.

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Institutional Ownership by Quarter for Harley-Davidson (NYSE:HOG)

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