Yunji (NASDAQ:YJ) and Secoo (NASDAQ:SECO) are both companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, institutional ownership, profitability, earnings, dividends and valuation.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Yunji and Secoo, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Yunji 0 0 3 0 3.00
Secoo 0 0 0 0 N/A

Yunji presently has a consensus price target of $14.40, indicating a potential upside of 32.72%. Given Yunji’s higher possible upside, equities analysts plainly believe Yunji is more favorable than Secoo.


This table compares Yunji and Secoo’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Yunji N/A N/A N/A
Secoo 2.43% 9.60% 4.33%

Earnings and Valuation

This table compares Yunji and Secoo’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Yunji $1.89 billion 1.24 -$8.68 million N/A N/A
Secoo $783.59 million 0.21 $22.08 million $0.42 18.05

Secoo has lower revenue, but higher earnings than Yunji.

Insider and Institutional Ownership

38.3% of Secoo shares are held by institutional investors. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.


Secoo beats Yunji on 5 of the 9 factors compared between the two stocks.

About Yunji

Yunji Inc. operates a social e-commerce platform in the People's Republic of China. It offers a range of product categories that cater various daily needs of users and their households, including beauty and personal care, household goods, food and fresh produce, computer and electronics, apparel, bags and cases, baby and maternity products, and home appliances. The company was founded in 2015 and is headquartered in Hangzhou, China.

About Secoo

Secoo Holding Limited, through its subsidiaries, operates an integrated online and offline shopping platform in Mainland China, Hong Kong, and other countries. The company provides upscale brand products and services, including bags, watches, women's and men's wear, footwear, children's wear, sportswear, cosmetics and skin care products, jewelry, accessories, home goods, fine food and beverage products, arts, and Chinese original products, as well as lifestyle services through its Website, mobile applications, and offline experience centers. It also offers its Website as a marketplace to third party merchants to facilitate their sales of upscale products and services. Secoo Holding Limited has a strategic alliance with Parkson Group. The company was founded in 2011 and is headquartered in Beijing, China.

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