Harley-Davidson Inc (NYSE:HOG) shares hit a new 52-week low during trading on Thursday . The company traded as low as $31.34 and last traded at $31.38, with a volume of 53799 shares trading hands. The stock had previously closed at $31.85.

HOG has been the subject of a number of analyst reports. Goldman Sachs Group reissued a “sell” rating and issued a $34.00 price objective (down previously from $37.00) on shares of Harley-Davidson in a research report on Wednesday, April 24th. Morgan Stanley reduced their target price on shares of Harley-Davidson from $46.00 to $42.00 and set an “overweight” rating for the company in a report on Tuesday, July 30th. DA Davidson reaffirmed a “sell” rating on shares of Harley-Davidson in a report on Friday, July 26th. KeyCorp reaffirmed a “hold” rating on shares of Harley-Davidson in a report on Friday, July 19th. Finally, Wedbush set a $35.00 target price on shares of Harley-Davidson and gave the stock a “hold” rating in a report on Friday, July 12th. Four analysts have rated the stock with a sell rating, nine have issued a hold rating and three have assigned a buy rating to the stock. The company presently has a consensus rating of “Hold” and a consensus price target of $41.00.

The company has a current ratio of 1.15, a quick ratio of 1.03 and a debt-to-equity ratio of 2.43. The firm’s 50 day simple moving average is $35.17 and its two-hundred day simple moving average is $36.15. The firm has a market cap of $5.20 billion, a price-to-earnings ratio of 8.29, a PEG ratio of 1.18 and a beta of 1.18.

Harley-Davidson (NYSE:HOG) last issued its quarterly earnings data on Tuesday, July 23rd. The company reported $1.46 earnings per share for the quarter, topping the consensus estimate of $1.42 by $0.04. Harley-Davidson had a net margin of 7.99% and a return on equity of 28.67%. The business had revenue of $1.43 billion during the quarter, compared to analysts’ expectations of $1.44 billion. During the same quarter in the previous year, the company earned $1.52 EPS. The business’s revenue was down 6.0% on a year-over-year basis. As a group, equities research analysts anticipate that Harley-Davidson Inc will post 3.53 earnings per share for the current fiscal year.

In other Harley-Davidson news, Director Jochen Zeitz sold 2,227 shares of Harley-Davidson stock in a transaction dated Wednesday, May 29th. The shares were sold at an average price of $33.05, for a total value of $73,602.35. Following the completion of the sale, the director now owns 1 shares in the company, valued at approximately $33.05. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. Also, CFO John A. Olin sold 30,000 shares of Harley-Davidson stock in a transaction dated Wednesday, July 24th. The stock was sold at an average price of $35.96, for a total transaction of $1,078,800.00. Following the completion of the sale, the chief financial officer now owns 88,500 shares of the company’s stock, valued at approximately $3,182,460. The disclosure for this sale can be found here. Insiders sold a total of 47,737 shares of company stock valued at $1,699,899 in the last quarter. Corporate insiders own 0.86% of the company’s stock.

A number of institutional investors have recently modified their holdings of the business. CIBC Asset Management Inc raised its position in shares of Harley-Davidson by 2.0% in the 1st quarter. CIBC Asset Management Inc now owns 15,762 shares of the company’s stock valued at $562,000 after buying an additional 312 shares in the last quarter. Flagship Harbor Advisors LLC grew its holdings in Harley-Davidson by 73.8% during the 2nd quarter. Flagship Harbor Advisors LLC now owns 803 shares of the company’s stock worth $28,000 after acquiring an additional 341 shares during the last quarter. Advisory Services Network LLC grew its holdings in Harley-Davidson by 24.5% during the 1st quarter. Advisory Services Network LLC now owns 2,086 shares of the company’s stock worth $74,000 after acquiring an additional 410 shares during the last quarter. Commonwealth of Pennsylvania Public School Empls Retrmt SYS grew its holdings in Harley-Davidson by 5.0% during the 1st quarter. Commonwealth of Pennsylvania Public School Empls Retrmt SYS now owns 9,327 shares of the company’s stock worth $333,000 after acquiring an additional 444 shares during the last quarter. Finally, Norinchukin Bank The grew its holdings in Harley-Davidson by 1.5% during the 1st quarter. Norinchukin Bank The now owns 30,279 shares of the company’s stock worth $1,080,000 after acquiring an additional 450 shares during the last quarter. Institutional investors and hedge funds own 91.09% of the company’s stock.

Harley-Davidson Company Profile (NYSE:HOG)

Harley-Davidson, Inc manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells on-road Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services.

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