Zacks Investment Research lowered shares of AVIVA PLC/ADR (OTCMKTS:AVVIY) from a hold rating to a sell rating in a report released on Tuesday, Zacks.com reports.

According to Zacks, “Aviva has established a competitive position in North America. In the US, the world’s largest savings market, Aviva is the leading provider of indexed annuity and indexed life insurance products. Its principal activity is the provision of financial products and services, focused on the following lines of business: long-term insurance and savings business, fund management and general insurance and health. The company’s business is managed on a geographic basis through a regional management structure based on four regions, U.K., Europe, North America and Asia Pacific. The four regions function as five operating segments as, due to the size of the U.K. region, it is split into two operating segments, U.K. Life and U.K. General Insurance, which undertake long term insurance and savings business and general insurance respectively. “

AVVIY has been the subject of a number of other reports. JPMorgan Chase & Co. lowered shares of AVIVA PLC/ADR from an overweight rating to a neutral rating in a research note on Friday, November 22nd. Deutsche Bank lowered shares of AVIVA PLC/ADR from a buy rating to a hold rating in a research note on Wednesday, November 20th. Barclays lowered shares of AVIVA PLC/ADR from an overweight rating to an equal weight rating in a research note on Wednesday, December 4th. Citigroup lowered shares of AVIVA PLC/ADR from a buy rating to a neutral rating in a research note on Tuesday, November 26th. Finally, ValuEngine raised shares of AVIVA PLC/ADR from a sell rating to a hold rating in a research note on Friday, January 10th. One research analyst has rated the stock with a sell rating, five have assigned a hold rating and one has given a buy rating to the company. AVIVA PLC/ADR has a consensus rating of Hold and a consensus price target of $12.00.

OTCMKTS:AVVIY opened at $10.67 on Tuesday. AVIVA PLC/ADR has a 1-year low of $8.45 and a 1-year high of $11.66. The company has a 50-day moving average of $10.70 and a 200 day moving average of $10.21.

About AVIVA PLC/ADR

Aviva plc provides various insurance and savings products primarily in the United Kingdom, rest of Europe, North America, and South-East Asia. The company offers life insurance, long term health and accident insurance, savings, pension, and annuity products; and lifetime mortgage products. It also provides insurance cover to individuals, and small and medium-sized businesses for risks associated primarily with motor vehicles and medical expenses, as well as property and liability, such as employers' and professional indemnity liabilities.

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