Strategic Education (NASDAQ:STRA) and Youdao (NYSE:DAO) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, institutional ownership, earnings, dividends, profitability and risk.


This table compares Strategic Education and Youdao’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Strategic Education 8.14% 10.21% 8.26%
Youdao N/A N/A N/A

Earnings & Valuation

This table compares Strategic Education and Youdao’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Strategic Education $997.14 million 2.86 $81.14 million $6.67 19.22
Youdao $188.82 million 11.07 -$87.04 million N/A N/A

Strategic Education has higher revenue and earnings than Youdao.

Institutional & Insider Ownership

97.9% of Strategic Education shares are held by institutional investors. Comparatively, 1.7% of Youdao shares are held by institutional investors. 2.0% of Strategic Education shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of current recommendations and price targets for Strategic Education and Youdao, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Strategic Education 0 0 2 1 3.33
Youdao 1 0 3 0 2.50

Strategic Education presently has a consensus target price of $190.33, suggesting a potential upside of 48.43%. Youdao has a consensus target price of $23.40, suggesting a potential upside of 25.13%. Given Strategic Education’s stronger consensus rating and higher possible upside, equities analysts plainly believe Strategic Education is more favorable than Youdao.


Strategic Education beats Youdao on 10 of the 12 factors compared between the two stocks.

About Strategic Education

Strategic Education, Inc., through its subsidiaries, provides a range of post-secondary education and non-degree programs in the United States. The company operates through three segments: Strayer University, Capella University, and Non-Degree Programs. It operates Strayer University that provides undergraduate and graduate degree programs in business administration, accounting, information technology, education, health services administration, public administration, and criminal justice for working adult students through its 74 physical campuses located in the eastern United States, as well as through online; and an executive MBA online through its Jack Welch Management Institute. The company also operates Capella University, an online post-secondary education company, which offers various bachelor's, master's, and doctoral degree programs in public service leadership, nursing and health sciences, psychology, business and technology, counseling and human services, and education primarily for working adults. In addition, it is involved in the operation of a software development school that provides Web Development, iOS development, and UX design programs in person at classrooms in Provo and Salt Lake City, Utah; Dallas, Texas; and Phoenix, Arizona, as well as through online. Further, the company operates a software engineering school for women, which offers software development programs in person through classrooms in the San Francisco Bay area; and provides non-degree Web and application software development courses, as well as self-paced online learning courses. It offers its non-degree programs primarily for workers and their employers. Strategic Education, Inc. was founded in 1892 and is headquartered in Herndon, Virginia.

About Youdao

Youdao, Inc., an Internet technology company, provides online services in content, community, communication, and commerce in China. The company provides various learning content, applications, and solutions, which covers topics and targets people from various age groups for their learning needs through its websites and mobile applications. Its learning services and products primarily include online courses, fee-based premium services, and others, as well as online marketing services. The company also provides sales of smart devices and solutions, and technical supporting to the VIE; consulting services; and online learning services, as well as online marketing services. Youdao, Inc. was founded in 2006 and is based in Hangzhou, China.

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