SciPlay (NASDAQ:SCPL) and Bitauto (NASDAQ:BITA) Critical Review
SciPlay (NASDAQ:SCPL) and Bitauto (NYSE:BITA) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, risk, valuation, dividends, analyst recommendations, earnings and profitability.
This is a breakdown of recent ratings for SciPlay and Bitauto, as reported by MarketBeat.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
Institutional & Insider Ownership
16.9% of SciPlay shares are held by institutional investors. Comparatively, 29.3% of Bitauto shares are held by institutional investors. 17.0% of Bitauto shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Valuation & Earnings
This table compares SciPlay and Bitauto’s gross revenue, earnings per share (EPS) and valuation.
|Gross Revenue||Price/Sales Ratio||Net Income||Earnings Per Share||Price/Earnings Ratio|
|SciPlay||$465.80 million||2.32||$32.40 million||$1.53||5.60|
|Bitauto||$1.54 billion||0.54||-$87.68 million||$1.40||8.10|
SciPlay has higher earnings, but lower revenue than Bitauto. SciPlay is trading at a lower price-to-earnings ratio than Bitauto, indicating that it is currently the more affordable of the two stocks.
This table compares SciPlay and Bitauto’s net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
SciPlay beats Bitauto on 7 of the 13 factors compared between the two stocks.
SciPlay Corporation develops and publishes digital games on mobile and Web platforms. The company offers seven games, which include social casino games, such as Jackpot Party Casino, Gold Fish Casino, Hot Shot Casino, and Quick Hit Slots, as well as casual games comprising MONOPOLY Slots, Bingo Showdown, and 88 Fortunes Slots. It provides social casino games, such as slots-style game play, as well as table games-style game play; and casual games, which blend slots-style or bingo game play with adventure game features. The company was formerly known as SG Social Games Corporation and changed its name to SciPlay Corporation in March 2019. SciPlay Corporation was founded in 1997 and is based in Las Vegas, Nevada. SciPlay Corporation is a subsidiary of Scientific Games Corporation.
Bitauto Holdings Limited, through its subsidiaries, provides Internet content and marketing services, and transaction services for the automobile industry in the People's Republic of China. It operates in three segments: Advertising and Subscription Business, Transaction Services Business, and Digital Marketing Solutions Business. The Advertising and Subscription Business segment offers advertising services, including automobile pricing and promotional information, specifications, reviews, and consumer feedback to automakers through its bitauto.com Website and related mobile applications. It also provides transaction-focused online advertisement and promotional services for automakers, automobile dealers, auto finance partners, and insurance companies; and Web-based and mobile-based integrated digital marketing solutions to automobile dealers. The Transaction Services Business segment operates an online automobile retail transaction platform, which provides transaction platform and self-operated financing services. The Digital Marketing Solutions Business segment offers one-stop digital marketing solutions, including Website creation and maintenance, online public relation, online marketing campaign, advertising agency, big data application, and digital image creation services for automakers. The company also distributes its dealer customers' automobile pricing and promotional information through its Internet service provider partners. Bitauto Holdings Limited was founded in 2000 and is headquartered in Beijing, the People's Republic of China.
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