Viant Technology’s (DSP) “Buy” Rating Reaffirmed at DA Davidson

Viant Technology (NASDAQ:DSP)‘s stock had its “buy” rating reiterated by research analysts at DA Davidson in a research report issued on Thursday,Benzinga reports. They currently have a $15.50 target price on the stock. DA Davidson’s price objective points to a potential upside of 39.77% from the stock’s previous close.

A number of other analysts also recently commented on the company. Loop Capital set a $14.50 price objective on Viant Technology in a research report on Tuesday. Weiss Ratings reiterated a “hold (c-)” rating on shares of Viant Technology in a research note on Wednesday, January 21st. Finally, Rosenblatt Securities restated a “buy” rating and issued a $20.00 price objective on shares of Viant Technology in a research note on Thursday. One analyst has rated the stock with a Strong Buy rating, seven have issued a Buy rating and one has given a Hold rating to the stock. According to MarketBeat, the stock currently has an average rating of “Buy” and a consensus price target of $18.06.

Viant Technology Stock Up 5.6%

Shares of NASDAQ:DSP opened at $11.09 on Thursday. The company has a market cap of $692.39 million, a price-to-earnings ratio of 100.83 and a beta of 1.05. The business has a 50 day moving average price of $10.97 and a 200 day moving average price of $10.28. Viant Technology has a twelve month low of $8.11 and a twelve month high of $16.25.

Insider Buying and Selling

In related news, COO Christopher Vanderhook sold 9,102 shares of the firm’s stock in a transaction that occurred on Wednesday, December 17th. The shares were sold at an average price of $11.70, for a total value of $106,493.40. Following the completion of the sale, the chief operating officer owned 347,182 shares of the company’s stock, valued at $4,062,029.40. This trade represents a 2.55% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. Also, CFO Larry Madden sold 13,477 shares of the business’s stock in a transaction that occurred on Wednesday, December 17th. The stock was sold at an average price of $11.70, for a total transaction of $157,680.90. Following the sale, the chief financial officer directly owned 409,778 shares of the company’s stock, valued at approximately $4,794,402.60. This trade represents a 3.18% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 155,123 shares of company stock worth $1,729,594 in the last 90 days. Corporate insiders own 29.40% of the company’s stock.

Institutional Inflows and Outflows

Hedge funds have recently bought and sold shares of the stock. Punch & Associates Investment Management Inc. increased its position in Viant Technology by 3.8% during the third quarter. Punch & Associates Investment Management Inc. now owns 1,199,490 shares of the company’s stock worth $10,352,000 after buying an additional 44,357 shares during the last quarter. Royce & Associates LP lifted its position in shares of Viant Technology by 72.3% during the 4th quarter. Royce & Associates LP now owns 912,043 shares of the company’s stock valued at $10,981,000 after acquiring an additional 382,664 shares during the period. Granite Investment Partners LLC acquired a new stake in shares of Viant Technology during the 2nd quarter worth $7,239,000. Renaissance Technologies LLC increased its position in shares of Viant Technology by 2.6% in the fourth quarter. Renaissance Technologies LLC now owns 493,800 shares of the company’s stock worth $5,945,000 after purchasing an additional 12,683 shares during the period. Finally, Millennium Management LLC increased its position in shares of Viant Technology by 91.2% in the fourth quarter. Millennium Management LLC now owns 429,993 shares of the company’s stock worth $5,177,000 after purchasing an additional 205,160 shares during the period. 11.38% of the stock is currently owned by institutional investors.

Viant Technology News Summary

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Revenue and profitability beats: Viant reported Q4 revenue of $110.12M, above the consensus ~$103.4M, and said contribution ex‑TAC and adjusted EBITDA surpassed the high end of guidance — management called Q4 and full‑year results “record.” Viant Press Release
• Positive Sentiment: Upbeat Q1 revenue guide: Viant set Q1 2026 revenue guidance of $83.0M–$86.0M versus consensus ~$81.6M, signaling management expects continued top‑line strength heading into the year. Slide Deck / Guidance
• Positive Sentiment: Analyst buy initiation: Freedom Capital Markets initiated coverage with a Buy, which can attract incremental demand from investors who follow initiating brokers. Freedom Capital Initiation
• Neutral Sentiment: Full earnings materials and call transcript are available for deeper read — useful if you want management color on AI product adoption, customer demand and margin drivers. MarketBeat Earnings / Slide Deck
• Neutral Sentiment: Earnings call transcripts have been published across outlets (Seeking Alpha, Yahoo Finance) — they reiterate management’s bullish outlook but include the Q&A where analysts pressed on client pacing and yield trends. Yahoo Finance Transcript Seeking Alpha Transcript
• Negative Sentiment: Earnings per share slight miss: EPS was $0.22 vs. the Zacks/consensus $0.23 — a small miss that investors may view negatively despite the revenue beat. Zacks EPS Miss
• Negative Sentiment: Margins and returns remain thin: Q4 net margin was roughly 0.6% and return on equity was negative (~‑5%), underscoring limited near‑term profitability improvement despite revenue growth. MarketBeat Financials

Viant Technology Company Profile

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.