WM Technology (NASDAQ:MAPS – Get Free Report) and Alteryx (NYSE:AYX – Get Free Report) are both business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, risk, earnings and valuation.
Earnings and Valuation
This table compares WM Technology and Alteryx’s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| WM Technology | $195.87 million | 1.01 | -$115.99 million | ($1.23) | -1.08 |
| Alteryx | $970.00 million | 3.60 | -$179.00 million | ($2.60) | -18.56 |
WM Technology has higher earnings, but lower revenue than Alteryx. Alteryx is trading at a lower price-to-earnings ratio than WM Technology, indicating that it is currently the more affordable of the two stocks.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| WM Technology | -56.88% | -25.02% | -15.37% |
| Alteryx | -18.46% | -118.87% | -7.21% |
Risk & Volatility
WM Technology has a beta of 0.77, suggesting that its share price is 23% less volatile than the S&P 500. Comparatively, Alteryx has a beta of 0.49, suggesting that its share price is 51% less volatile than the S&P 500.
Insider & Institutional Ownership
22.0% of WM Technology shares are owned by institutional investors. Comparatively, 72.4% of Alteryx shares are owned by institutional investors. 41.3% of WM Technology shares are owned by insiders. Comparatively, 13.6% of Alteryx shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Analyst Recommendations
This is a summary of recent ratings for WM Technology and Alteryx, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| WM Technology | 0 | 0 | 1 | 0 | 3.00 |
| Alteryx | 1 | 8 | 5 | 0 | 2.29 |
Alteryx has a consensus target price of $47.75, suggesting a potential downside of 1.06%. Given Alteryx’s higher possible upside, analysts clearly believe Alteryx is more favorable than WM Technology.
About WM Technology
WM Technology, Inc. provides ecommerce and compliance software solutions to retailers and brands in cannabis market in the United States and internationally. The company offers Weedmaps marketplace that allows cannabis users to search for and browse cannabis products from retailers and brands, and reserve products from local retailers; and education and learning information to help newer consumers learn about the types of products to purchase. It also provides monthly subscription-based business software solutions, including WM Listings, WM Orders, WM Store, WM Connectors, and WM Insights as well as other add-on products, such as WM Ads, WM AdSuite, WM Customer Relationship Management, WM Dispatch, and WM Screens. WM Technology, Inc. was founded in 2008 and is headquartered in Irvine, California.
About Alteryx
Alteryx, Inc., together with its subsidiaries, operates in the analytics automation business in the United States and internationally. The company's analytics platform automates tasks for workers across the analytics value chain. Its analytics platform comprises Alteryx Designer, a data profiling, preparation, blending, and analytics product; Alteryx Server, a server-based product for scheduling, sharing, and running analytic processes and applications in a web-based environment; Alteryx Intelligence Suite, a solution that provides automated modeling, optical character recognition, and natural language processing; and Alteryx Connect, a collaborative data exploration platform. The company's platform also offers Alteryx Analytics Cloud products comprising Alteryx Designer Cloud, a cloud-native data profiling, preparation, and data pipelining product used to create visual workflows or analytic processes; Alteryx Machine Learning, an automated machine learning product to build, validate, iterate, and explore machine learning models; Alteryx Auto Insights, an analytics solution that automates insights for business users; and Alteryx Location Intelligence, a cloud-native product used to create geospatial-based insights. In addition, it offers technical support, instruction, and customer services. The company serves retail, food services, consumer products, telecom and cable, media and entertainment, professional services, financial services, energy and utilities, public sector, manufacturing, travel and hospitality, healthcare and insurance, and technology industries. Alteryx, Inc. was founded in 1997 and is headquartered in Irvine, California.
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